Key Responsibilities:

• Own global commercial analytics and decision science for PUMA E‑Commerce globally

• Define and govern global KPIs, metric logic, and single‑source‑of‑truth standards

• Build, Scale and Lead multidisciplinary analytics and reporting teams

• Translate data into clear, prescriptive commercial recommendations

• Drive global revenue, conversion, margin, CRM, and retention strategies

• Lead diagnostic deep dives, driver analyses, forecasting interpretation, and opportunity sizing

• Oversee functional commercial analytics across Merch, Marketing, Content, CRM, and Consumer Insights

• Define the purpose, logic, and KPIs of global dashboards and reporting

• Ensure insights enable decisions while not doing reporting only

• Partner with Global Tech Analytics on data models, ML use cases, and data quality

• Provide playbooks, frameworks, and intelligence to markets

• Act as analytical advisor to the VP Global E‑Commerce Commercial and senior leadership

Profile & Experience :

• 15 –18 years of professional experience, Global or multi‑regional leadership experience preferred

• 6–8+ years leading analytics, decision science, or commercial insight teams

• Strong e‑commerce or digital consumer business background

• Proven track record of driving commercial impact through data and insight

• Strong understanding of e‑commerce levers (traffic, CVR, AOV, margin, retention)

• Expertise in KPI architecture, measurement governance, and analytics operating models

• Strong BI and analytics literacy (Power BI, SQL reading, forecasting interpretation)

• Conceptual understanding of machine learning and experimentation

• Ability to translate complexity into clear, actionable recommendations

• Strong executive storytelling and stakeholder influence skills

• Experience working with Tech, Data Engineering, and ML teams

As the DTC Predictive Analytics Product Owner, you will bridge the gap between business strategy and technical execution, ensuring that machine learning initiatives deliver measurable value for our Direct-to-Consumer (DTC) channels. Your mission is to define, prioritize, and drive the delivery of ML-powered products and features, collaborating closely with data scientists, engineers, and business stakeholders. You will champion a data-driven culture, foster innovation and ensure that predictive analytics solutions are scalable, and impactful.

Your Responsibilities

• Define and communicate a clear product vision and roadmap for predictive analytics initiatives, ensuring alignment with business objectives and customer needs
• Prioritize features and projects based on business impact, feasibility, and strategic value, balancing short-term wins with long-term innovation
• Stay ahead of industry trends in AI/ML, identifying opportunities to leverage emerging technologies for competitive advantage
• Act as the primary liaison between technical teams (data scientists, engineers) and business stakeholders, translating complex predictive analytics concepts into business value
• Work closely with cross-functional teams (product, marketing, operations) to gather requirements, validate hypotheses, and ensure successful product adoption
• Lead Agile ceremonies (e.g., sprint planning, backlog refinement) to ensure efficient, iterative development of predictive analytics products
• Define user stories, acceptance criteria, and success metrics for ML features, ensuring clarity and alignment across teams
• Monitor and evaluate the performance of predictive models and products, iterating based on feedback and data-driven insights.

• Bachelor’s or Master’s degree in a relevant field (e.g., Computer Science, Data Science, Business, Engineering)
• 3+ years of experience in product ownership, product management, or a related role, with a focus on AI/ML products or data-driven solutions
• Strong understanding of predictive modeling, statistical analysis, and data visualization, with the ability to engage in technical discussions
• Experience with Agile/Scrum methodologies and product ownership frameworks (e.g., Certified Scrum Product Owner, SAFe)
• Proficiency in analytics tools (e.g., Python, R, SQL, Tableau, Power BI)
• Exceptional communication and storytelling skills, with the ability to articulate complex ideas clearly to both technical and non-technical audiences
• Strong analytical and problem-solving skills, with a customer-centric mindset and a focus on delivering business value.

As the CDP Product Owner, you will be the driving force behind the strategic development, optimization, and governance of our Customer Data Platform (CDP). Your mission is to unlock the full potential of our consumer data, enabling personalized, data-driven marketing experiences across all channels. You will act as the bridge between business stakeholders, data teams, and technology partners, ensuring our CDP delivers measurable value to both our consumers and the organization.

CDP Strategy & Roadmap

• Define and execute the vision and roadmap for the CDP, aligning with business objectives and customer experience goals.

• Identify opportunities to enhance data collection, profiling, segmentation, and activation capabilities.

• Collaborate with cross-functional teams to prioritize features and initiatives that drive business impact.

Stakeholder Management

• Serve as the primary liaison between marketing, ecom teams, data science, and external vendors to ensure alignment on CDP capabilities and use cases.

• Translate business requirements into technical specifications for the CDP, working closely with data engineers and architects.

• Advocate for the CDP’s value across the organization, fostering adoption and best practices.

Governance & Quality

• Establish and enforce data governance policies to ensure compliance, accuracy, and consistency of customer data.

• Establish and nurture central principles and guardrails for the core customer model and main segments.

• Work with legal and compliance teams to ensure adherence to data privacy regulations (e.g., GDPR, CCPA).

Feature Development & Optimization

• Lead the end-to-end delivery of CDP features, from ideation to launch, including user stories, acceptance criteria, and testing.

• Optimize the CDP for performance, scalability, and usability, leveraging analytics and user feedback.

• Drive innovation by exploring emerging technologies and trends in customer data management.

Performance Measurement

• Define KPIs and success metrics for the CDP, tracking and reporting on its impact on marketing effectiveness and customer engagement.

• Conduct regular audits and analyses to identify areas for improvement and innovation.

Leadership & Collaboration

• Experience: 5+ years in product ownership, data management, or marketing technology, with a focus on CDPs, CRM systems, or data platforms.

• Technical Knowledge: Familiarity with CDP tools (e.g., Hightouch, Salesforce CDP, Segment, Tealium) and data integration technologies (APIs, ETL processes).

• Data Literacy: Strong understanding of data modeling, segmentation, and analytics, with the ability to translate data insights into actionable strategies.

• Agile Methodologies: Experience working in Agile/Scrum environments, with a track record of delivering complex projects.

Business Acumen

• Collaboration: Ability to build strong relationships with technical and non-technical stakeholders, fostering a culture of data-driven decision-making.
• Communication: Excellent verbal and written communication skills, with the ability to simplify complex concepts for diverse audiences.
• Problem-Solving: Analytical mindset with a passion for solving challenges through innovative and scalable solutions.
• Adaptability: Thrives in a fast-paced, evolving environment, with a proactive approach to learning and improvement.