Your mission
The Lead Merchandiser, Sport style Core Apparel, is responsible for developing and executing wholesale merchandising strategies that drive business growth, profitability, and brand alignment. Leveraging consumer insights, market trends, and commercial expertise, this role delivers seasonal financial and productivity objectives while ensuring alignment with PUMA's global brand strategy and regional business priorities.
- Develop and execute a channel-specific product strategy that drives profitable growth, strengthens brand equity, and delivers a consistent consumer experience.
- Create, present, and manage seasonal line architecture and assortment plans that align with Sportsyle Core Business Unit objectives, Commercial channel requirements, consumer demand, and pricing strategies.
- Leverage consumer insights, market trends, competitive intelligence, and commercial performance data to inform assortment decisions, product forecasts, pricing, launch timing, distribution strategies, and go-to-market execution.
- Serve as the primary product expert for the channel, leading the seasonal pre-line process, identifying product opportunities, and refining assortments to address customer and market needs.
- Partner closely with Global Business Units and Product Line Management to influence product creation and ensure regional and channel assortment needs are reflected in seasonal product offerings.
- Collaborate cross-functionally with Sales, Planning, Marketing, and Merchandising teams to align on product strategies, financial objectives, key consumer and brand initiatives, and go-to-market plans.
- Plan, forecast, and manage channel assortments to optimize product positioning, segmentation, margin performance, and sell-through results.
- Own range selection and sampling exercises for seasonal product ranges
- Drive successful go-to-market execution through leadership and participation in customer meetings, product presentations, sales meetings, and product launches.
- Lead and support strategic initiatives, special projects, and cross-functional business opportunities that drive organizational objectives, enhance operational effectiveness, and contribute to the continued growth of the channel and brand.
Your talent
- 7-10 years of experience in Merchandising or Product Management in Wholesale or Retail organization
- Bachelor’s degree in marketing, Business, Retail Merchandising, or a related field
- Business orientation, analytical aptitude, and retail math knowledge
- Business knowledge of the US marketplace and consumer goods practiced including distribution channels, pricing, segmentation strategy, regional variances, product sourcing, planning, forecasting, design, development, and sales.
- Thrives in a fast-paced environment with short timelines and changing priorities.
- Experience with Adobe Illustrator and Microsoft Office Suite, including Photoshop.
- Ability to travel 20-30% domestically and internationally.
The hiring range base pay for this position is $90,200 - $122,430 + Bonus + Benefits
Pay may vary depending on job-related knowledge, skills, and experience.
Our principles
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.
