Your mission
- Lead & management of PUMA Europe Social Media presence across owned and shared channels.
- Lead and develop the social media and influencer marketing team
- Connect between global social media, influencer/culture strategy and local area needs across Europe
- Optimize and drive efficiency across EU areas of Social Media channels and influencer marketings.
- Budget planning & ongoing follow up for your field of play & responsibilities.
- Represent Europe in the global social media team, culture and influencer marketing teams..
- Planning and implementation of owned and shared social media and influencer campaigns to drive engagement and brand heat in close collaborations with Media, Omnichannel marketing , Influencer and category teams in Europe, global and areas.
- Lead our social media agency and Influencer marketing agencies in the development of brand content calendars & product/event rollouts.
- Guiding and briefing of Social Media campaigns to external/internal digital agency and influencer/PR agencies
- Creation of briefings for social media and influencer marketing content productions and outreachs.
- Facilitate engaging and innovative content creation for Instagram & partner channelskey platform across owned, shared and partner channels.
- Define, work and track relevant seedings campaigns to drive organic and paid awareness.
- Take care of tracking and reporting social media and influencer marketing KPI & content
- Stay connected and aligned with relevant stakeholder & share relevant results pro-actively, (internal & external) to achieve goals.
- Plan relevant social media activations as 360 integrated marketing campaigns and part of the full marketing funnel, reflecting cross functional needs, to support sell through.
- Partner and co-plan with marketing communications channels and functions across PR, Events, Spoma Activation, Media.
- Understand the business priorities within your field of play / category and understands the why.
- Prioritize business relevant actions & projects differentiation of importance & urgency.
Your talent
- Degree in Marketing, Communications, Digital Media or a related field, with 5+ years of practical experience in social media and influencer marketing, ideally within a consumer, sport or lifestyle brand environment.
- Proven experience leading and developing social media teams and collaborating closely with cross‑functional stakeholders in a fast‑moving organization.
- Strong understanding of global‑to‑local social media frameworks, with the ability to translate strategy into clear, actionable European executions.
- Hands‑on knowledge of social media channel management, content planning, owned/paid/shared ecosystems and influencer activations.
- Experience with budget ownership, KPI tracking, reporting and continuously improving channel and content performance.
- Confident in briefing, steering and evaluating external agencies and content production
- Proven experience on leading small/mid size teams and developing people.
Our principles
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.
