Somerville, Massachusetts, February 2, 2022
EXHALE: PUMA LAUNCHES NEWEST YOGA COLLECTION CO-CREATED WITH CARA DELEVINGNE

Global sports brand PUMA and international model, actress, and activist Cara Delevingne will launch a new Exhale collection featuring eco-conscious yoga apparel.

The Exhale collection is rooted in the intention of being better every single day – spiritually, mentally, and environmentally. PUMA and Cara made thoughtful decisions around sustainability with the use of mindful materials and techniques: All bras, tights and layering pieces are made from at least 20% recycled materials. To further minimize our impact, we’ve offset any unavoidable carbon emissions, making the collection carbon neutral.

Do good. Feel good. Look good. Exhale.

Exhale Crop Top

 

The perfect layering piece to mix and match with other collection offerings, the Exhale Crop Top is a cut above. Made from premium recycled heathered cotton spandex and featuring 87% recycled polyester power mesh cap sleeves, this top is one of our most sustainable yet. Ultra-feminine details, like the ballet-inspired scoop back, will make your practice that much prettier.


Key details:

  • SUSTAINABILITY: Made with at least 20% recycled cotton and 87% recycled polyester power mesh as a step toward a better future.
  • BREATHABILITY: Mesh sleeves help keep you cool.

     

Low Impact Exhale Bra
 

Premium recycled heathered cotton spandex and adjustable straps ensure top-tier comfort in the Low Impact Exhale Bra. Supportive and sustainable without compromising style? Yes, please. Breathe easy knowing you can do good and look good.

Key details:

  • SUSTAINABILITY: Made with at least 20% recycled cotton as a step toward a better future.
  • SUPPORT: Low-impact support offers an easy, lightweight feel.
  • FIT: Adjustable shoulder straps offer added support during studio sessions.
     

Exhale Full Tight

 

Whether you’re in the studio, at home, or hanging with Mother Nature, the Exhale Full Tight offers peak comfort and style. Because who doesn’t love a contoured high waistband that stays in place? The tight also features recycled heathered cotton spandex material. Thoughtfully made, so you can take your mind off things and exhale.

Key details:

  • SUSTAINABILITY: Made with at least 20% recycled cotton as a step toward a better future.  
  • MOVEMENT: High waistband pocket offers a secure storage solution

 

PUMA’ s Exhale Collection co-created with Cara Delevingne will be available starting February 1, on PUMA.com, PUMA Stores, and selected retailers worldwide.


To learn more about PUMA’s commitment to sustainability, visit PUMA.com/FOREVERBETTER

Herzogenaurach, Germany, August 30, 2022
Exhale! PUMA and Cara Delevingne team up for more sustainable yoga collection

Sports company PUMA has teamed up with international actress, model and activist Cara Delevingne to create Exhale, a yoga collection made with more sustainable materials for which all unavoidable carbon emissions have been offset.

The collection, which is in its fourth season and consists of tops, tights and jackets, is made with more sustainable materials such as recycled or certified cotton and polyester. To offset unavoidable emissions that are created in the production process, PUMA has purchased carbon offset credits through First Climate in support of a project in Vietnam to build a biogas facility, which can help replace conventional fuels such as firewood and coal in rural areas.

“Yoga is the art of letting go but it is also about being conscious about the here and now,” said Cara Delevingne. “With this collection, PUMA and I also wanted to make conscious decisions about the materials we use.”

While sustainability has been the focus of the collection, Exhale does not compromise on the performance characteristics that are needed for a good workout. It uses PUMA’s highly functional dryCELL technology, which draws moisture away from the skin to keep you dry and comfortable.

At the same time, thoughtful design features, such as a stay-put fit for the tights, keep you looking well dressed, even in the most demanding yoga pose.

Between 2017 and 2021, PUMA reduced its own carbon emissions and those coming from its supply chain and the company is on track to meet its climate goals. Using more sustainable materials in its products and choosing renewable energy tariffs or buying renewable energy certificates for its stores, offices and warehouses is part of the company’s “Forever Better” sustainability strategy.

By 2025, PUMA wants to make nine out of ten products with more sustainable materials, such as certified polyester and cotton, which will help reduce the amount of water and chemicals used in the production process compared to conventional materials. The company also aims to increase the amount of recycled materials in its products, aiming for 75% recycled polyester by 2025.

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