Sport Thu, 28.10.2021 - 12:32 October turned pink! In support of Breast Cancer Awareness Month, PUMA is highlighting powerful stories of women survivors who move us, athletes who have been impacted by breast cancer and the meaningful role sport plays in their lives. Did you know? One in Eight women will be diagnosed with breast cancer in their lifetime? A sad number! This year, PUMA is partnering with several community organizations that focus on health and wellness within the CrossFit space including Barbells for Boobs (BfB). Barbells for Boobs is a community taking action against breast cancer through its RAD (Resources After Diagnosis) program whose mission is to incorporate physical activity as the foundation for breast cancer risk reduction, treatment, and survivorship.   We asked Founder & CEO of Barbells for Boobs, Zionna Hanson (Z) about the Barbells for Boobs story, how she stays positive while dealing with such a heavy issue day in and day out and how her organization helps those dealing with breast cancer. PUMA interview with Zionna Hanson, Founder & CEO of Barbells for Boobs, a commu… 30799

Sport Tue, 02.11.2021 - 18:11 What do runners Precious Mashele, Ryan Gregson and Nils Voigt have in common? They all wear the PUMA Deviate Elite running shoes and they won major races over the past weekend. At the Durban “Run your City Event”, which incorporates the South African 10k Championships, PUMA’s newly signed runner Precious Mashele won the mens race. In Australia, Ryan Gregson continued his strong form and won the Noosa 5k in Queensland. Meanwhile in Germany, Nils Voigt was crowned German Champion at the 10k road race with a time of 28:46 minutes. For Voigt it was the second 10k title after already winning the Championship on the track. PUMA overhauled its running products this year and developed new technologies to create an effortless run. Years of research and testing have gone into five new key styles—Deviate, Deviate Elite, Velocity, Liberate, and Eternity—all featuring our cutting-edge supercritical foam technology, NITRO. The PUMA Deviate Elite, which was worn over the weekend by the successful athletes mentioned abogve, are equipped with countless performance-propelling features, including PUMA’s ultra-responsive NITRO FOAM cushioning, the INNOPLATE for maximum energy transfer, a high-grip outsole and a stability-boosting heel piece. Congratulations to our successful athletes! Your PUMA Family is proud of you. Three victories for athletes wearing the PUMA Deviate Elite 31371

Sport Mon, 08.11.2021 - 11:18 The New York City Marathon is for sure one of the most difficult courses of the Major Marathons. With deceptively hilly bridges and a tough finish through Central Park, the course can bring even the most elite runners to their knees. So, how can you handle such a course with two broken ribs? PUMA Running Athlete & Olympic Bronze Medalist Molly Seidel showed the world at yesterday´s race. She ran the fastest time ever by an American woman (2:24:42) in New York City race and finished 4th. What a year it has been for Molly Seidel! Congratulations from the PUMA Family for another amazing achievement! PUMA Running Athlete Molly Seidel sets new personal best at the New York City M… 31514

Sportstyle Sport Tue, 09.11.2021 - 16:02 Enter a universe of chic, innovative style! In a special collaboration with Soccerbible and London design collective ACID FC, we have unveiled the Planet Utopia collection. Fronted by PUMA athlete Todd Cantwell, the three-piece capsule combines the best of PUMA’s core football performance apparel with innovative sport styles to create something new and progressive. After two years that have reshaped minds, FC Planet Utopia is a project of pure escapism. Something that started in print and now lives in physical reality. Utopia is for everyone. It is for everything. Check out the lookbook. HAVE A LOOK AT THE PLANET UTOPIA COLLECTION IN COLLABORATION WITH PUMA, SOCCERB… 31589

Sport Wed, 10.11.2021 - 14:36 Impressive! This year marked the 11th annual League of Legends (LOL) World Championship (better known as Worlds), which was played in Reykjavik, Iceland. It is one of the most watched esports tournaments annually, with fantastic brand visibility for PUMA. This clearly shows the growing popularity and importance of esports. For the first time we saw two PUMA teams hit the quarter finals – Gen.G and Cloud9. The match was one of the highest viewed matches during Worlds and almost two million tuned in at its peak. In the end, Gen.G bet Cloud9 in a clean sweep 3 – 0. We asked Angela Wong, Manager Esports & Marketing Innovation at PUMA about this year´s LoL Worlds and the future of esports at PUMA. PUMA Teams Gen.G & Cloud9 show strong performances at the League of Legends Wor… 31271

Sport Fri, 12.11.2021 - 10:00 Isn’t autumn the best running season? Get ready for your next challenge and join our PUMA NITRO Challenges on exercise-app Strava. You can either complete 7 km or 21.1 km (or both) in one week and earn a shiny, new digital NITRO badge. You’ll be in excellent company, surrounded by your PUMA Fam, including PUMA ambassadors such as Gesa Krause, David Muñoz or Lisa Migliorini. Join in! RUN WITH US! 31698

Sport Tue, 16.11.2021 - 10:44 Are you ready? Please welcome German esports organization Mousesports (MOUZ) to the PUMA Family. Mousesports is the most successful German esport club and one of the most storied professional gaming teams worldwide. They live and breathe esports everyday and compete in the most prestigious tournaments all over the world. With the rise of the legendary Counter-Strike team, mousesports expanded into other important games to win World, European & National Championships alike. We are excited to expand our esports family and provide the MOUZ athletes and its fans with jerseys and more.   PUMA partners with German esports organisation MOUZ 31673

Sport Fri, 19.11.2021 - 10:48 These PUMA shoes are made for running … and that´s just what they do. ??‍♂️??‍♀️ How good they are shows a recent review by Italian magazine RUNLOVERS. Our PUMA Magnify Nitro won the Runlovers Award in the category “Best cushioned running shoe in 2021”. The review highlights PUMA’s advanced NITRO FOAM technology providing superior responsiveness and cushioning in a lightweight package. It is no wonder, because these kicks give you more of “the good stuff”. They boast the thickest piece of NITRO FOAM in the entire line. This shoe is made for all lengths of run. Whether you’re out for a quick morning run or really racking up the miles. Learn more about the review! AWARDED! 31867

Sport Mon, 22.11.2021 - 11:01 We have talked with seven-time Formula 1 World Champion Lewis Hamilton, about his vision of greatness in sports and in life, as part of our “ONLY SEE GREAT” campaign. Accompanying the campaign, PUMA designed the special edition race boot Speedcat Pro Spectra for Lewis Hamilton in the emblematic colors of the campaign. F1 Champion Lewis Hamilton speaks out as part of PUMA’s “Only See Great” campai… 32004

Sport Tue, 23.11.2021 - 12:47 As the football season kicks into high gear PUMA has celebrated Ederson and Jordan Pickford’s pursuit of glory for the Premier League™ Golden Glove by creating special gold editions of the FUTURE Z 2 and the ULTRA Grip 1 Hybrid Pro. Both goalkeeper wore the personalised golden gloves during the Premier League match between Manchester City and Everton (3-0) at Etihad Stadium on November 21, 2021 in Manchester, England. Take a look at the gloves! PUMA HONORS EDERSON & JORDAN PICKFORD WITH SPECIAL GOLDEN GLOVE EDITIONS OF THE… 31983

Sport Fri, 26.11.2021 - 09:57 They are one of the most successful in the world – Cuba’s national boxing team. In early November the team put on a show during the AIBA Men’s World Championships in Serbia and confirmed its historical dominance in world boxing with three gold medals. With their performances, the PUMA sponsored Cuban team punched their way into the highest level of elite boxing. The Tokyo 2020 Olympic champions Andy Cruz (63.5 kg), Julio La Cruz (92 kg), and the rookie Yoenlis Hernández (75 kg) delivered world class performances while wearing PUMA shoes and apparel. Punch after punch they fought their way into the heart of every spectator. Cuba´s national boxing team confirms dominance at Men’s World Championships 32106

Sport Mon, 29.11.2021 - 11:37 Congratulations! For the third time PUMA team Palmeiras have won South America’s equivalent of Europe’s Champions League, the Copa Libertadores. On Saturday, the São Paulo club won the Copa Libertadores for the second year in a row, as a goal in the 95th minute by Deyverson secured a 2-1 win over Rio-based Flamengo in an exciting all-Brazilian final. It is also the first time a team has successfully defended the Libertadores title since Boca Juniors in 2001. What a football thriller! PUMA team Palmeiras defend their Copa Libertadores title 32286