Sport Tue, 05.10.2021 - 10:50 India’s homegrown e-commerce marketplace “Flipkart”, has strengthened its partnership with us to make an affordable range of stylish athleisure available to every Indian across the country. Designed in collaboration with cricketer KL Rahul, the new sub-brand ‘1DER by PUMA’ is on Flipkart, puma.com and select PUMA stores. This launch also marks the 10-year partnership between PUMA and Flipkart that has seen millions of customers across the country get access to quality and stylish sportswear products through a growing network of sellers. Indian e-commerce company Flipkart launches ‘1DER by PUMA’, designed in collabo… 30352

Sport Tue, 05.10.2021 - 11:03 He’s widely considered to be one of the up and coming talents on the international golf scene and now German player Matti Schmid has become a member of the PUMA Family. In July, Schmid made headlines at the Open at Royal St George’s, when he set the best score ever achieved by an amateur player at that event. Throughout his amateur career, he showed some impressive performances, winning the European Championships in 2019 and 2020. He was one of the leading players of his college golf team at the University of Louisville, winning the Old Town Club Collegiate Invitational.   Golfer Matti Schmid joins PUMA Family 30460

Sport Wed, 06.10.2021 - 14:59 After years of engineering and vigorous wear-testing, PUMA has created ULTRAWEAVE its lightest ever performance apparel technology that will make its on-pitch debut on October 6, worn by the Italy men’s national team at their Nations League semi-final fixture against Spain. The ULTRAWEAVE jersey will also be worn by the Italy women’s national team in their upcoming fixtures. At an event in Milan on Tuesday night, PUMA presented the new technology to journalists and partners. As part of the launch, journalist Fabrizio Romano took over PUMAFootball’s Instagram channel. PUMA’s ULTRAWEAVE is its lightest ever performance apparel technology 30535

Sport Wed, 06.10.2021 - 15:21 It´s not either or! Since the beginning of her pregnancy, PUMA Football has followed PUMA athlete, Olympique Lyonnais football star and Iceland national team captain Sara Björk Gunnarsdóttir, and will keep on sharing her journey from giving birth to being back on the pitch. As part of PUMA’s ‘She Moves Us’ platform, the various content streams will culminate with the release of a special documentary next year following Sara’s story. PUMA TEAMS UP WITH SARA BJÖRK GUNNARSDÓTTIR TO GIVE UNPRECEDENTED ACCESS TO SAR… 30480

Sport Fri, 08.10.2021 - 15:43 We are happy to announce Alex Toussaint, Senior Fitness Instructor at Peloton, as the newest TRAIN PUMA global ambassador. Alex’s love for fitness and his determination to train with purpose embodies the TRAIN PUMA mindset that “training is a cultural lifestyle that does not end at the gym.” PUMA goes Peloton 30528

Sport Mon, 11.10.2021 - 15:04 We extended our legacy of special edition race suits. In collaboration with the Red Bull Racing Honda, PUMA dressed the drivers at the F1 race last weekend in Turkey for the very first time in white, paying homage to teams’ race-winning alliance with power unit supplier Honda. And the new special edition race suits brought good luck –  it was the second double-podium finish of 2021 for PUMA team Red Bull, with Max Verstappen and Sergio Pérez shining through the Turkish Grand Prix. Take a look behind the scenes and learn how the race suit has been created. Behind the scenes 30614

Sport Wed, 13.10.2021 - 09:25 They are “Not from Here”! We have officially unveiled NBA superstar LaMelo Ball´s first PUMA signature basketball shoe, the MB.01. MB.01 is PUMA Hoops’ first signature shoe release since re-launching our basketball category in 2018. The kicks will be available globally in December, but you can have a first look now!   LAMELO BALL’S FIRST PUMA SIGNATURE SHOE IS SET TO LAUNCH IN DECEMBER 30724

Sport Sun, 17.10.2021 - 10:40 PUMA Athlete Karsten Warholm was named men’s European Athlete of the Year at the Golden Tracks awards last night. It’s the third time Karsten has won a prize at the Golden Tracks ceremony. Karsten previously was named Rising Star in 2017 before becoming men’s European Athlete of the Year for the first time in 2019. Other athletes who were shortlisted for the award included PUMA’s pole vault star Armand “Mondo” Duplantis. Karsten has had an exceptional season this year, which culminated in his gold winning performance in Tokyo in the 400m hurdles. In that race, he also set a new World Record of 45.94 seconds. “He is still only 25, is there anything this man can’t do?” the European Athletics Account said on its official Instragram channel. From all of us at PUMA, congratulations on winning this award, Karsten!   View this post on Instagram   A post shared by European Athletics (@europeanathletics)     PUMA Athlete Karsten Warholm wins European Athlete of the Year award 30894

Sport Wed, 20.10.2021 - 13:05 It was a beautiful day for running! RUN PUMA supported the 45th Boston 10k for Women last weekend. 3000 runners participated, which makes it the largest all-women’s race in New England (USA). PUMA had great brand visibility throughout the entire race, with our logo on the race bib number, PUMA footwear worn by race officials and an Elite Field of runners powered by PUMA. This partnership truly illustrated our deep commitment to running and women’s sports. Take a look yourself! Boston 10K For Women: RUN PUMA is official footwear and apparel partner 30976

Sport Fri, 22.10.2021 - 13:44 Fantastic news! The nominees for the Male World Athlete of the Year have been announced and three of PUMA´s track & field athletes are among them: Karsten Warholm (400m Hurdles), Mondo Duplantis (Pole Vault) & Pedro Pichardo(Triple Jump). In 2020, PUMA athlete Mondo already won this prestigious award. Who is your favorite this year? Let´s support the PUMA Family and vote now! MALE ATHLETE OF THE YEAR: VOTE FOR PUMA´s TRACK & FIELD ATHLETES KARSTEN WARHOL… 31208

Sportstyle Sport Mon, 25.10.2021 - 10:38 October has traditionally been the month to raise awareness for breast cancer since the 1980s. To elevate the conversation around breast cancer awareness, we have designed special edition race gear at last weekend’s W Series race at the Circuit of the Americas in Austin, TX (USA). The race boots and gloves for the female drivers were emblazoned with the emblematic pink ribbon, the symbol of breast cancer awareness, and were coming in the signature colours of the breast cancer awareness campaign. Before the race, we had a fun promotion tour with W Series in New York City to attract attention for the race series coming to the USA for the very first time. Take a look! It is all about awareness 31145

Sport Tue, 26.10.2021 - 11:23 We want to empower more girls and queer youth through sport! In cooperation with Women Win we’re supporting every girls’ right to play. Did you know? At age 14, girls start dropping out of sports at 1.5x the rate that boys do. By age 17, more than half of girls quit sports altogether. That’s why we believe in the importance of role models like Nanja van Rijsse. A girl needs to look up and see other girls, young women and queer youth break stereotypes, promote leadership, confidence, and teamwork to develop a stronger belief in themselves. We had a chat with Nanja, Co-Founder & Director at “Women Skate the World“. Read the inspiring interview below! SHE MOVES US: Interview with Nanja van Rijsse, who inspires girls to skate thro… 30772