Puma Wenig

RE:FIBRE

PUMAS programme to transform textile waste and other used materials into new textiles

THE RE:FIBRE PROCESS

The RE:FIBRE process uses textile waste as the primary source of material, which is broken down on a chemical level to create new textiles. The recycled material can be used for recycling again and again without losing quality – making RE:FIBRE a promising and long-term solution for recycling polyester textile waste. All PUMA RE:FIBRE garments are made of at least 95% of recycled textile waste and other used materials made of polyester. 

Collect and sort textile waste and other used materials.

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01. Collect and sort

Play a part in RE:FIBRE

01


Find your take back bin

Use the map below to find out where your closest take back bin is located.

02


Bring back

Bring your garments to your closest take back bin.

03


Be rewarded

Receive a 10% voucher for your next PUMA purchase (only available in PUMA stores).

TAKE BACK BIN RULES

WE ACCEPT:
ALL APPAREL BRANDS
ONLY FRESHLY WASHED GARMENTS

WE DON'T ACCEPT:
UNDERWEAR, SOCKS OR SWIMWEAR

Partners

PUMA

Borussia Dortmund

PUMA

Manchester city

Puma

Swiss sfv

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11TEAMSPORTS

FAQ

WANT TO KNOW MORE?

  • WHAT MAKES RE:FIBRE GARMENTS DIFFERENT FROM ANY OTHER PUMA GARMENTS USING RECYCLED POLYESTER?

    While most of our recycled polyester to date has been made from PET bottles, RE:FIBRE garments use textile waste as the main source of material. With the innovative RE:FIBRE program, PUMA can repurpose collected textile waste and other used materials to create new textiles.

  • WHAT ARE THE RE:FIBRE GARMENTS MADE OF?

    All RE:FIBRE garments are made of at least 95% of recycled textile waste and other used materials made of polyester.

  • HOW DOES THE RE:FIBRE RECYCLING PROCESS DIFFER FROM THE TRADITIONAL RECYCLED POLYESTER PROCESS?

    The traditional way to recycle plastic usually heavily focuses on clear plastic bottles as a source of material, and those are shredded and turned into new textiles. On the other hand, the RE:FIBRE process focuses on textile waste as the primary source of material, which is broken down on a chemical level to create new textiles. The recycled material is just as good as new and can be used for recycling again and again without losing quality – making RE:FIBRE a promising and more sustainable long-term solution for recycling polyester textile waste from the textile industry. 

    With RE:FIBRE, PUMA is keen to address the challenge of textile waste. The RE:FIBRE process looks to diversify the fashion industry’s main source of recycled polyester in garments to make it less reliant on clear plastic bottles. 

  • WHAT ARE PUMA'S TARGETS ON RECYCLED POLYESTER?

    PUMA plans to increase its overall usage of recycled polyester (by weight) to 75% by 2025 across its Apparel and Accessories products. We will announce our targets after 2025 at a later stage.

  • WHAT ARE THE LEARNINGS FROM THE RE:FIBRE PROGRAMME?

    Until now, the RE:FIBRE programme allowed us to collect valuable hands-on experiences and learnings on more long-term viable and sustainable recycling solutions. We keep trying to scale up what works and strive to include more and more new partners to be part of this circular journey.

  • HOW DOES THE RE:FIBRE PROGRAMME IMPACT CO2 EMISSIONS FROM THE PRODUCTION POINT OF VIEW?

    When making new garments, the RE:FIBRE programme releases less CO2 into the environment compared to if they were made from non-recycled virgin polyester.

  • WHAT IS PUMA'S POSITION ON RECYCLING PLASTIC BOTTLES?

    Like many major actors in the industry, PUMA uses recycled plastic bottles as a main source of material to produce its garments made of recycled polyester.

    Through the RE:FIBRE program, PUMA aims to take more responsibility to reduce the impact of textile waste via a long-term solution for recycling.

  • DOES THE RE:FIBRE PROGRAM ONLY ACCEPT PUMA PRODUCTS AS ITS PRIMARY SOURCE OF MATERIALS FOR RECYCLING?

    No. PUMA will accept products from any brand for recycling through the RE:FIBRE program. However, certain products may not be suitable for the RE:FIBRE recycling process due to their composition. In such cases, PUMA's sorting partners will ensure that these items are appropriately repurposed or disposed of through other channels.

  • WHAT IF THE GARMENT I WANT TO BRING BACK IS TORN?

    This is no problem. Although your garment cannot be worn anymore, it might still be possible to recycle the raw material. You can still bring it back to our take-back bins.

  • WHERE CAN I BRING BACK MY OLD GARMENTS TO FUEL THE RE:FIBRE PROGRAMME?

    For now, you can find take-back bins in the following football club stores: Manchester City, AC Milan, BVB, Olympique Marseille, Girona, Jelmoli Stores in Swizterland and the PUMA retail store in Herzogenaurach. More take-back points will open soon!

  • WHAT DOES PUMA DO WITH GARMENTS COLLECTED FROM THE TAKE BACK BINS?

    Collected products are shipped to an external partner who sorts the products according to different quality criteria. One large sorting facility is in Wolfen (Germany). https://www.ico-spirit.com/en/
    We can only recycle 100% polyester garments. Products not made of 100% polyester will be repurposed.

  • DOES THIS PROGRAMME COMPETE WITH CHARITY DONATIONS OF USED CLOTHES?

    No. This programme aims to raise awareness of what happens to products at the end of their lifecycle, reduce waste, and pave the way for a more circular production model.

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RE:HACKS 

REFRESH.REVIVE.REPAIR. A series produced by our Voices of a RE:GENERATION who share some easy tips on how to extend the life of your beloved clothing and kicks.

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THREAD THE LOOP  

Turning old threads into new trends. Introducing PUMA x VIVID VISIONS. An experimental one-off collection designed by Andrew Burgess made entirely from PUMA's RE:FIBRE fabric.

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Next Project coming soon

Currently in production. Watch this space, something exciting is coming soon.

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