JOIN OUR RE:FIBRE REVOLUTION
20 & 21 JULY. PUMA NYC, 5TH AVE
Our textile-to-textile recycling innovation, RE:FIBRE has reached a major milestone and we want you to be a part of it. Join us in the PUMA NYC, 5th AVE store on 20th & 21st July 2024
OWN A PIECE OF SOCCER HISTORY
SATURDAY 20 JULY @ 4-6PM ONLY
Want to get a piece of match worn kit from soccer legends Man City’s Jack Grealish and AC Milan’s Christian Pulisic?
PUMA’s resident Voice of a RE:GENERATION and upcycler, Andrew Burgess, has created 100 limited edition badges made from match worn jerseys by Jack Grealish and Christian Pulisic.
To own a piece of soccer history purchase the new AC Milan or Man City home kit in store. While stocks last.
LEVEL UP YOUR SPORT STYLE WITH UPCYCLER ANDREW BURGESS
SUNDAY 21 JULY @ 1PM, 2.30PM AND 4PM
Join Andrew Burgess for a 1 x hour upcycling workshop where you’ll learn how to turn old soccer jerseys into new fits using RE:FIBRE and simple techniques.
No need to sign up, just head to the PUMA x YOU section in-store to secure your spot and find out more. Limited spaces available.
TRANSFORMING TEXTILE WASTE AND OTHER USED MATERIALS INTO NEW TEXTILES
35 FOOTBALL CLUBS.
MILLIONS OF RECYCLED FOOTBALL JERSEYS.
MADE FROM 75% RECYCLED POLYESTER TEXTILE WASTE AND OTHER WASTE MATERIAL.
PUMA’s RE:FIBRE textile-to-textile recycling programme uses polyester waste from factory off-cuts, faulty goods, and pre-loved clothing as the primary source of material to create new textiles. Through RE:FIBRE, PUMA aims to reduce textile waste and become less reliant on using plastic bottles to produce the recycled polyester used in our products.
RE:FIBRE PARTNERS
To achieve impact at scale, we need teamwork, and we rely on the support of our suppliers, clubs and other players who have partnered with us on our RE:FIBRE journey.
For the first time from the start of the 24/25 season, all official PUMA football replica jerseys (featuring 35 Clubs)* including those for the Euro and Copa América tournaments are made from RE:FIBRE. Millions of garments created using a more circular way of producing football jerseys. RE:FIBRE jerseys are available from PUMA stores, PUMA.Com and specialist retailers worldwide.
*Excluding local replicas for Fenerbahçe SK, Shakhtar Donetsk and locally sourced kits.
Partners
VOICES OF A RE:GENERATION
Giving four next generation thinkers a voice at PUMA.
We’re showing up for the future of the new generation. A future we want their help to shape. Because we know that change can’t be contained in boardrooms and stakeholder meetings. We’re working with four next generation thinkers, giving them a voice at the table. Giving the next generation a space to be heard.
Take Back Locations
GERMANY
- BVB Store Dortmund
- 11Teamsports Store Hamburg
- 11Teamsports Store Cham
- 11Teamsports Store Hohentengen
- 11Teamsports Store Lahr
- 11Teamsports Store Rosengarten
- 11Teamsports Store Trier
- 11Teamsports Store Saarbrücken
- 11Teamsports Store Satteldorf
- 11Teamsports Store Berlin
- 11 Teamsports Store Kiel
- 11Teamsports Store Cologne Holweide
- PUMA Concept Store Herzogenaurach
RELATED PROJECTS
THREAD THE LOOP
Turning old threads into new trends. Introducing PUMA x VIVID VISIONS. An experimental one-off collection designed by Andrew Burgess made entirely from PUMA's RE:FIBRE fabric.
EURO 2024
RE:FIBRE meets EURO 2024: The new collection of kits for the national teams of Austria, the Czech Republic, Iceland and Switzerland feature a design that celebrates the rich heritage of each nation.
FAQ
WANT TO KNOW MORE?
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WHAT MAKES RE:FIBRE GARMENTS DIFFERENT FROM ANY OTHER PUMA GARMENTS USING RECYCLED POLYESTER?
While most of the recycled polyester used to create our products to date has been made from plastic (PET) bottles, RE:FIBRE garments use textile waste as the main source of material. With the innovative RE:FIBRE program, PUMA can repurpose collected textile waste and other used materials to create new textiles.
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HOW DOES THE RE:FIBRE RECYCLING PROCESS DIFFER FROM THE TRADITIONAL RECYCLED POLYESTER PROCESS?
The traditional way to recycle plastic usually heavily focuses on clear plastic bottles as a source of material, and those are shredded and turned into new textiles. The RE:FIBRE process focuses on textile waste as the primary source of material, which is broken down through recycling processes such as chemical or thermo-mechanical processing to create new textiles. The recycled material can be used for recycling again and again without losing quality – making RE:FIBRE a promising long-term solution for recycling polyester textile waste from the textile industry. With RE:FIBRE, PUMA is keen to address the challenge of textile waste. The RE:FIBRE process looks to diversify the fashion industry's main source of recycled polyester in garments to make it less reliant on clear plastic bottles.
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WHAT ARE PUMA'S TARGETS ON RECYCLED POLYESTER?
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WHAT IS PUMA'S POSITION ON RECYCLING PLASTIC BOTTLES?
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DOES THE RE:FIBRE PROGRAM ONLY ACCEPT PUMA PRODUCTS?
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WHAT IF THE GARMENT I WANT TO BRING BACK IS TORN OR DAMAGED?
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WHAT DOES PUMA DO WITH GARMENTS COLLECTED FROM THE TAKE BACK BINS?
Collected products are shipped to PUMA’s external sorting partners who sort the products according to different quality criteria. One large sorting facility is in Wolfen (Germany). https://www.ico-spirit.com/en/. We can only recycle 100% polyester garments. Products not be suitable for the RE:FIBRE recycling process will be repurposed or disposed of through other channels.
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2023 SUSTAINABILITY REPORT
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