Herzogenaurach, Germany, December 13, 2022
PUMA’s transparency on climate change receives top mark by CDP

Sports company PUMA has been given the highest possible mark for its transparency and performance on climate change by not-for-profit charity CDP, which analyses the environmental impact of companies.

For this year’s ranking, CDP analyzed nearly 15,000 companies and allocated a score of A to D- based on the comprehensiveness of disclosure, awareness and management of environmental risks and demonstration of best practices associated with environmental leadership, such as setting ambitious and meaningful targets.

PUMA is among a small number of companies that received an A ranking for its efforts regarding climate change.

“We are proud to be on CDP’s A-List for the first time,” said Stefan Seidel, Head of Corporate Sustainability. “By setting a science-based target, we have shown how combatting climate change is an important part of our strategy and we are working hard with our partners to make our industry less carbon intensive.”

Earlier this year, PUMA announced that it was on track to meet its climate targets and that it had cut its own carbon emissions by 88% and those coming from its supply chain by 12% between 2017 and 2021, even though the business grew during the same period.

“CDP A List companies are showing they are ahead of the game – taking clear action to reduce emissions and to address environmental impacts throughout their value chains,” said Maxfield Weiss, Executive Director, CDP Europe. “This is the type of environmental transparency and action we need economy-wide to prevent ecological collapse.”

CDP is a non-profit organisation that runs a global environmental disclosure system for companies, cities, states and regions. It pioneered using capital markets and corporate procurement to motivate companies to disclose their environmental impact, to reduce greenhouse gas emissions, safeguard water resources and protect forests.

Eugene, USA, July 13, 2022
PUMA takes its “Forever Faster” spirit to the World Athletics Championships with strong athletes and products

Sports company PUMA will outfit 12 federations and several medal contenders at the World Athletics Championships in Eugene, Oregon, USA, and provide them with its latest Nitro technology, so they can perform at their best.

Ever since its foundation in 1948, it has been the company’s philosophy to provide the fastest athletes with the fastest products, an attitude summarized in the brand’s motto “Forever Faster.”

In Eugene, individual PUMA athletes, performing in PUMA’s footwear technology, include 400m hurdles world-record holder Karsten Warholm, pole vault world-record holder Armand "Mondo" Duplantis, triple Olympic medalist Andre De Grasse, Ukrainian indoor high-jump world champion Yaroslava Mahuchikh, triple jumpers Patricia Marmona and Will Claye and many more.

The athletics federations of Australia, the Bahamas, Barbados, Brazil, the British Virgin Islands, Cuba, Jamaica, Norway, Portugal, South Africa, Switzerland and Trinidad and Tobago will all perform in PUMA apparel.

“Track and field is sports and athleticism in its purest form and embedded in the very core of PUMA,” said PUMA CEO Bjørn Gulden. “We are proud that many world records were set in our shoes and we are looking to our athletes writing the next chapter in sports history in Eugene.”

Current world records in PUMA shoes are triple jump (Jonathan Edwards, 1995), 1,000m (Noah Ngeny, 1999), 3,000m Steeplechase (Saif Saaeed Shaheen, 2004), 100m and 200m (Usain Bolt, 2009), 400m hurdles (Karsten Warholm, 2021), and pole vault (Mondo Duplantis, 2022).

PUMA heads to Eugene with improved versions of its successful evoSPEED NITRO spikes, making them even lighter and more competitive. For Norwegian hurdler and world-record holder Karsten Warholm, PUMA created the ultimate hurdles shoe, the evoSPEED Naio NITRO.

There are also improved versions of the gold-medal-winning PUMA evoSPEED Nitro Elite and several new products for long-distance runners. The evoSPEED Distance Nitro Elite+ 2 spike uses PUMA’s proprietary NITRO foam and a PWRPLATE for exceptional energy return and is aimed at events ranging from 800m to 10,000m.

PUMA’s road racing athletes can choose from the DEVIATE NITRO ELITE 2, which is even lighter than its predecessors and also features a new last, or the futuristic and aggressively designed FAST-R NITRO Elite, which uses NITRO Elite technology and a PWRPLATE to support an efficient run.

PUMA x World Athletics Championship
Herzogenaurach, Germany, September 6, 2022
PUMA together with Ferrari unveil Giallo Modena Special Edition Collection
Global sports company PUMA together with Ferrari is excited to unveil the Giallo Modena Special Edition Collection, which celebrates the legendary car and motorsport brand’s iconic yellow.

As the title of the collection suggests - Giallo Modena - is the Italian name for the specific shade of yellow which has adorned the Ferrari badge for the entirety of the legendary marque’s existence. In fact the particular shade of yellow of Giallo Modena draws its roots from the shield of the city of Modena where it all began in 1929 with Scuderia Ferrari, and then in 1947 where the car company Ferrari was created by the pioneering engineer Enzo Ferrari.

Ferrari F1-

Since 1951 Giallo Modena has been central to every Ferrari shield manufactured. Along with the iconic red colour synonymous with Ferrari, Giallo Modena is well regarded as Ferrari’s second soul. 
The Giallo Modena Special Edition is the latest chapter in a long and thriving relationship between PUMA and Ferrari which dates back to 2005. What’s more the PUMA and Ferrari legacy - which spans over a 17 year period - sees the two iconic businesses celebrate multiple F1 wins, and world championship titles at the pinnacle of world motorsport together.

For fans to join the celebration of Giallo Modena in the year of Ferrari’s 75th anniversary, the replica Team T-shirt Giallo Modena Special Edition will be available online on puma.com, via selected PUMA stores, as well as in Ferrari boutiques and on store.ferrari.com.

 

Herzogenaurach, Germany, September 26, 2022
PUMA’S FANDOM COLLECTION CAPTURES VIBRANT SPIRIT OF SPORTS FANS AROUND THE GLOBE

With the drop of its latest Fandom Collection, PUMA celebrates the vibrant fan culture of Accra, Ghana and showcases what football means to a new generation of fans everywhere.

To truly honor the inspiration for this collection – the fans themselves – PUMA accompanied Ghanaian football star Mohammed Kudus to his hometown of Accra, Ghana to shoot the Fandom campaign on location.

The resulting imagery features real fans and players against the colorful backdrop of their city and captures the unbridled energy that explodes when passionate individuals are united by sport.

The Fandom Collection is as bold and bright as the new generation of football fans it pays tribute to. On the apparel side, tees in vibrant, off-beat colors feature all-over prints that catch the eye. Sweat and track suits range from essential black and grey styles to the edgier contrasting color blocks. But the signature detail that embodies the larger-than-life spirit of this collection is the oversized PUMA logo leaping off every item.

 

The footwear collection brings in the same fresh greens, pinks, and lavenders as the apparel, offering a fun new take on timeless silhouettes such as the Suede, CA Pro, Rider FV, and TRC Blaze. Overall, from its strategic pops of color to its splashy graphics, the Fandom collection has something for everyone, from adults to kids. Combining classic PUMA design with the flair and technology of today, these statement pieces are sure to become closet staples. 

 

 

Mohammed Kudus, who plays for Ghana’s national football team as well as Ajax, invited PUMA to see                                                     

Accra through his eyes for the Fandom shoot. The project came to life as an origin story of sorts, a direct
portal to the places that played a significant role in his sports journey and continue to represent the fan
lifestyle in his hometown.

 

Mohammed Kudus, who plays for Ghana’s national football team as well as Ajax, invited PUMA to see
Accra through his eyes for the Fandom shoot. The project came to life as an origin story of sorts, a direct
portal to the places that played a significant role in his sports journey and continue to represent the fan
lifestyle in his hometown.
 

Mohammed Kudus, who plays for Ghana’s national football team as well as Ajax, invited PUMA to see
Accra through his eyes for the Fandom shoot. The project came to life as an origin story of sorts, a direct
portal to the places that played a significant role in his sports journey and continue to represent the fan
lifestyle in his hometown.
 

 

The Fandom Collection aims to capture that spark of authenticity and give a sartorial voice to the spirit of interaction and celebration that brings fans together around the world. This collection is available starting today in PUMA stores, PUMA.com and selected retailers across the globe. 

 

Herzogenaurach, Germany, 29 September, 2022
Alfa Romeo F1 Team ORLEN drivers visited largest PUMA flagship store in Southeast Asia ahead of 2022 Singapore Grand Prix
Global sports company PUMA is celebrating Formula 1´s return to Singapore, as well as its status as official partner and race gear supplier to the Alfa Romeo F1 Team ORLEN by hosting drivers Valtteri Bottas and Zhou Guanyu at PUMA’s largest Southeast Asia flagship store on Wednesday 28th September.

Located in the ‘313@Somerset’ Shopping centre, on the popular retail focused Orchard Road, the new flagship store, which has been open since the 18th of July, is a focal hub for PUMA products, fans, ambassadors and activations in Southeast Asia. Showcasing the full range of PUMA’s athletic fashion and fitness categories, through 7,100 square feet of immersive store experience, the store is also the first street-facing duplex store in the Far East.

 

In addition to meeting fans and getting a chance to browse all the latest exclusive and limited-edition PUMA products available in the flagship store, Valtteri and Zhou conducted livestream sessions, and interviews with media and influencers.

PUMA’s partnership which was agreed at the beginning of the 2022 season is the latest step in PUMA’s long standing motorsport heritage and showcases PUMA’s cutting edge and fully customized race gear - as worn by the team’s drivers; Valtteri Bottas and Zhou Guanyu. Not just limited to the cockpit however, PUMA also supports the Alfa Romeo F1 Team ORLEN with the latest training gear and trackside sneakers, as part of their travel gear, as they move around the world during the 2022 season.

 

Alfa Romeo F1 Team ORLEN driver Zhou Guanyu, who shares an equal passion for fashion as motorsport, said: “To get the opportunity to check out the largest and first-ever PUMA store in Southeast Asia is very exciting. The immersive design of the whole place is incredible - the teams behind it have done a fantastic job. I always said that if I wasn't a driver, I would be designing clothes or sneakers maybe, so to be part of this activation with PUMA is a great opportunity.”

 

Valtteri Bottas who has had a long-standing relationship with PUMA through his previous team and now the exciting partnership with the Alfa Romeo F1 Team ORLEN added: “PUMA always knocks it out of the park with their style and products, so I was looking forward to taking a small break from the paddock to visit the first-ever PUMA flagship store in Southeast Asia. We really enjoy the relationship with PUMA as our official race gear supplier and such activations are always great to step out of the routine ahead of the GP weekends.”

 

Eleanor Wang, Head of Marketing, Southeast Asia, PUMA, added: “Set in the heart of Singapore’s shopping belt, our Flagship is the biggest duplex street-facing store in Southeast Asia, which opened just last month. Through the store, we want to provide a more immersive, experiential journey with PUMA, establishing a meaningful connection with our consumers through the brand, products and amplified opportunities for our consumers.

“With that, we are privileged to have both Valtteri Bottas and Zhou Guanyu visit PUMA’s Flagship store. Motorsports has always been a key performance category for us, and we want to continue uplifting and fueling passion for motorsports fans, by transitioning these pure performance products into the PUMA collection from track to street. The store will be decked in line with Singapore’s F1 Grand Prix weekend; PUMA is proud to be the official race gear supplier for Alfa Romeo F1 Team ORLEN this year.”

Herzogenaurach, Germany, October 7, 2022
HOW YOU PLAY IS WHAT YOU ARE: FEARLESS. PUMA LAUNCHES THE FEARLESS PACK

The new Fearless Pack features the new ULTRA and the FUTURE 1.4 in red-hot editions

PUMA Football has today launched their Generation Fearless campaign featuring the new ULTRA and the FUTURE 1.4 football boots in both Unisex and Women’s fit, ready for the winter fixtures and the World Cup.

Generation Fearless is capable of anything. Being fearless is all about being yourself, backing yourself, and staying loyal to your own style, philosophy, and freedom. When you’re fearless, you see nothing but potential in every moment, every action, be it the play you make, the clothes you wear, or the track you write. Whatever you do, do you. Welcome to Generation Fearless.

Each player has their own story to tell. In the new Generation Fearless film, each player tells their Fearless story. Whether it is a fearless mindset or fearless performance, the PUMA Fam gives insight into their mentality and what makes them fearless.

How you play is what you are: FEARLESS. With their sleek silhouettes, latest technology, innovation, and audacious color updates, the new ULTRA and FUTURE football boots are here to remind you that no play is too outrageous. The Fearless Pack will be worn by some of the most fearless players in the world: Neymar Jr., Kingsley Coman, Fridolina Rolfö, Sara Björk, Christian Pulisic, Antony, Nikita Parris and Memphis Depay.

The next generation ULTRA Fearless edition turns seconds into records by fusing the new ultra-lightweight woven upper with a redesigned soleplate tooling for an explosive turn of speed. The gravity defying ULTRAWEAVE technology is PUMA’s lightest and most durable material and has been reinforced with the all-new PWRPRINT technology to provide ultimate stability and support, keeping your foot locked in for explosive straight-line speed.

 

The ULTRA has been engineered to change the game with explosive speed by giving you the edge that can be the difference between winning or losing. First or last. PUMA’s special ULTRAWEAVE brand technology has been optimized and integrated into football boots for the first time. The material has also been enhanced with a TPU skin to provide incredible durability at minimum weight.

Another first is the 5-D PWRPRINT technology, placed in key strategic areas of the boot. The cross-divisional innovation provides micro-level reinforcement for optimal lockdown and support, whilst maintaining all of the boot’s lightweight properties. The ULTRA also features an all-new soleplate constructed from a dual-density SPEEDPLATE outsole for next-level traction. The result is a more explosive plate and a more reactive toe box that provides added propulsion and energy transfer when going from 0 to fast.

 

More adaptive and comfortable than ever, the FUTURE Fearless edition is all about future innovation and pushing the boundaries of technology for players who shape the game to their vision and skill. With the FUTURE you don’t have to lace up to lock in. The second-generation FUZIONFIT+ technology adapts to the shape of your foot to give you the perfect balance of support and flexibility in each of the key zones, ensuring optimal fit and performance, with or without laces.

The adaptive compression technology perfectly adjusts to the contours of each foot. Paired with a lightweight Nano Grip sockliner insole, the technology minimizes foot slippage inside the boot, allowing you to maintain power transfer for explosive multi-directional movements.

PUMA Copyright

 

The FUTURE features Advanced Creator Zones that are engineered to enhance ball grip and provide softness in the forefoot, which is key for optimal control and touch when dribbling, passing, and finishing.

The Dynamic Motion System outsole is designed for optimal traction. The super lightweight PEBA tooling system, with its eye-catching soleplate reduces weight and provides a solid base to generate devastating accelerations, movements, and skills in all directions.

Be Fearless with the new ULTRA and FUTURE 1.4 Fearless editions in Unisex and Women’s fit, available from October 7th at PUMA.com, PUMA stores and at leading football retailers worldwide.

 

Herzogenaurach, Germany, October 7, 2022
THE NEW PUMA EXTENT, A STREET-TECH SNEAKER INFUSED WITH NITRO™

Today, PUMA introduces its latest sneaker, Extent. Its layered upper is inspired by the brand’s archive of 2000s long-distance running shoes and the midsole features PUMA’s latest NITRO™ foam. Forged at the intersection of performance and style, the PUMA Extent is a street-tech sneaker that is underpinned by advanced foam technology.

The PUMA Extent was created to balance comfort and design, the deconstructed look shows the process of designing and sampling through raw materials and unfinished elements, like the stitched details and utility laces.

The PUMA Extent will arrive in its flagship “Ultraviolet” colorway, accompanied by a suite of further seasonal colorways. Keeping the range exciting, material mixtures differ from one colorway to the next, including the use of neoprene and engineered mesh panels on some versions, while others feature a more classic application of nubuck and suede. The Extent’s NITRO™ sole unit is highlighted by a gradient color scheme on select editions as well. Lastly, the tongue features an inset of PUMA’s jumping cat logo, alongside bold ‘NITRO™’ branding.

The featherweight Extent sneaker is infused with NITRO™ technology, PUMA's newest nitrogen-infused foam created through an innovative new process – making it extremely lightweight, highly springy, and soft.

 

The PUMA Extent will be available starting October 13th, 2022 on PUMA.com and select retailers.

 

PUMA Copyright
Herzogenaurach, Germany, October 10
“Greatness is doing it consistently “

PUMA Ambassador and German ice hockey star Leon Draisaitl shares his motivation and goals in PUMA’s “Only See Great” campaign

German ice hockey star Leon Draisaitl spoke about his motivation to keep performing at the highest level in a video interview with sports company PUMA, ahead of the new NHL season.

After winning the pre-game with his team, Leon Draisaitl, who was named most valuable player in 2020, is more than ready to rock the upcoming season starting with the first game October 13th.

“Individual awards are always great. You know, they show you that your hard work has paid off. But I’m in a team sport, right? So, winning the ultimate trophy as a team is more important at the end of the day.”

With the ‘Only See Great’ campaign, PUMA explores the career path of its brand ambassadors, as they talk about their own paths to greatness, listening to their hearts, and finding a vision that no one else can see.

 

After reaching the semi-finals with his team last season, Leon is now aiming for the finals: “I hope that we can take the next step next season. It was a great run, obviously, when you get to that point you want to win. But we did run into a team that was better than us. But hopefully next season we’re going to be that team.”

Despite a serious injury, Draisaitl fought through the last games of the season. He had to change his mindset, but his motivation is stronger than ever, he said: “Greatness is consistency. So, I’m preparing for next season like I do for any other season and to me it’s important to do it all over again. You know, show people that I’m capable of being at the top of my game every single year every night”, Leon says.

The idea for PUMA’s “Only See Great” campaign was inspired by cultural icon, entrepreneur and philanthropist Shawn “JAY-Z” Carter who first said: “I only see great. I don’t see good. I don’t see compromise. We should always strive to make something great, something that will last.”

 

Video preview image
Herzogenaurach, Germany, November 12, 2022
THE PUMA KING PLATINUM 21 RALLYE
Honoring Porsche 911’s legacy in motorsport, PUMA takes you back to where it all started: the 1965 Rallye Monte Carlo.

Hailing over 50 years of heritage and legacy, the KING Platinum 21 Rallye is made for the modern playmaker. As football gets faster and faster, control is key, so this KING takes its signature look and upgrades your game to the next level. Made for the ultimate touch and control, the KING Platinum 21 Rallye has a PUMA White base color with the iconic Porsche Rallye logo.

 

The KING Platinum 21 Rallye features KINGForm technology: a rib structure that fuses to the super-soft leather upper in key contact areas to deliver superior touch and increased responsiveness. The KING combines an aggressive MoveKontrol Plate outsole for optimized traction and specially crafted KomfortSystem for next-level comfort with super-soft anatomical padding and a knitted tongue for a natural snug fit.

 

Catch the PUMA KING Platinum 21 Rallye available from November 12th at PUMA.com, PUMA stores and select retailers worldwide.

 

Herzogenaurach, Germany, December 21, 2022
PUMA Launches First Collaboration with Memphis Depay Clothing’s Blind and Deaf To The World Label

PUMA and Memphis Depay have today launched their first collection in partnership with Memphis’ BADTTW clothing label – the premium sublabel of Memphis Depay Clothing (MDC).

Not only has he been making waves on the pitch, but Memphis also takes his creative spirit and infuses his style into PUMA’s iconic T7 inspired t-shirts, jackets, and track pants. The collection is a fresh new take on classic styles featuring gender neutral colors.

The collection is a representation of Memphis’ love for fashion and passion for helping the next generation. The capsule utilizes blue wash and pristine color tones throughout the ultra-slick garments. PUMA’s jumping cat logo combines with Depay’s BADTTW wordmark with a bespoke graphic created by Memphis that is placed across the back of the t-shirt and jacket.

 

“I love to express myself and be creative with what I wear. I love that PUMA gives me the platform to be creative and let me do my thing, “said Memphis Depay. “They have given me creative freedom on the iconic T7 tracksuit, which to me is a real honor knowing so many legends have worn it. I love what PUMA brings to the pitch, but a special part of our relationship is being able to work on passion projects outside of football. The BADTTW logo connects with me on many levels: fingers in both ears when I score. Blind and deaf to the world. It strengthens my focus and makes me stronger. I want my brand to convey that. This is the start of numerous exciting projects I have planned with PUMA.”

 

The PUMA x BADTTW collection is available from December 21st at 9:00am CET at PUMA.com, PUMA stores and at specialist retailers worldwide.

About BADTTW
BADTTW is the premium sublabel of Memphis Depay Clothing. BADTTW or Blind and Deaf To The World, is a nod to Depay’s beloved goal celebration, but also a mentality of focus; tunnel vision, and blocking out negativity. BADTTW serves as a platform to inspire the next generation to follow their dreams and reach their goals. The platform also supports Ghanaian charities helping children with vision and hearing loss.

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