Your mission
The Opportunity - Where Brand Meets Business
This is not a maintenance marketing role. This is a role built for momentum.
At PUMA, Commercial Marketing is where brand ambition meets retail reality. As Commercial Marketing Coordinator (internally referred to as Commercial Marketing Executive), you will be central to how our brand shows up across retail, wholesale partners and digital touchpoints in Oceania. It is fast, commercial, collaborative and unapologetically brand‑led.
If you think like a marketer, act like a retailer and care deeply about execution quality, this role was built for you.
Your Impact - What You’ll Own
This role exists to drive brand heat that converts.
You will plan, execute and optimise retail marketing initiatives that increase traffic, accelerate sell‑through and elevate the consumer experience across PUMA-owned and partner environments.
Commercial Marketing Strategy & Planning
You will lead the commercial marketing rhythm by:
Building and managing full‑year retail and key account marketing calendars
Planning launches, activations and retail moments that balance brand storytelling with commercial outcomes
Developing integrated retail plans in partnership with Brand Marketing
Execution Excellence - Turning Plans into Reality
Strong ideas only matter if they land flawlessly.
You will:
Execute end‑to‑end marketing plans for wholesale partners and PUMA retail channels
Deliver premium in‑store, digital and social assets aligned to brand direction
Manage retail activations, events, campaigns and photoshoots
Ensure all creative assets are on brief, on brand and delivered on time
Manage day‑to‑day partner requests with clarity and speed
Collaboration & Influence - Marketing That Moves Together
This role thrives on alignment.
You will work closely with Brand Marketing, Retail, Sales, Merchandise and Operations to ensure launches are seamless across all channels and markets.
Key focus areas:
Aligning local retail plans with global brand direction
Working with agencies and production partners to deliver best‑in‑class outputs
Managing approvals and alignment with Global Commercial Marketing
Ensuring retail, digital and social messaging work together to drive conversion
Commercial Support - Marketing That Sells
You will support go‑to‑market activity by:
Contributing to sell‑in presentations with strong marketing narratives
Supporting sales teams with clear, compelling retail marketing plans
The Detail That Makes the Difference
You will also:
Support sustainability initiatives where relevant
Manage budgets, invoicing and campaign tracking
Oversee imagery, catalogues, toolkits and asset distribution
Coordinate product seeding and GWP programs
Maintain organised digital asset management
Your talent
Who You Are - The Marketer We’re Looking For
You are strategic, organised and commercially switched on.
You understand retail pace, brand standards and how marketing drives performance.
Experience & Capabilities
3+ years’ experience in Retail or Trade Marketing within a multi‑category brand
Experience within sport, lifestyle or fashion environments
Strong project, budget and stakeholder management skills
Clear, confident communicator
Highly organised with strong attention to detail
Proactive, flexible and solutions driven
Qualifications & Skills
Bachelor’s degree or higher
Advanced Microsoft Office skills
Intermediate Adobe Photoshop experience
Why PUMA
At PUMA, speed is a mindset and brand is taken seriously.
You will join a high‑performance marketing team where ideas are encouraged, execution is non‑negotiable and impact is visible. This is a role for marketers who want their work to live in stores, on athletes, on consumers and in culture.
If you want responsibility, pace and brand power in equal measure, this is your role.
*** Applications close 5pm Friday 22 May 2026 ***
Our principles
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.
