Your mission
The Global DTC Merchandiser supports the execution of the global merchandising strategy for a specific category across Direct-to-Consumer channels, helping ensure a commercially relevant, consumer-focused, and differentiated product offer across Full Price Stores, Factory Outlets, and E-commerce. Working closely with Global GTM, Product Merchandising, Planning, Marketing, and Regional Merchandising teams, this role contributes to assortment planning, product lifecycle management, and retail execution to support business objectives and consumer needs.
Your talent
Key Responsibilities
Cross-Functional Global Alignment
- Acting as the DTC counterpart to Global GTM, Product Merchandising, Planning, and Marketing, the role ensures that DTC requirements are embedded early in the product creation process. It drives strong cross-functional alignment to enable a fully integrated and commercially optimized approach.
- The Global DTC Merchandiser ensures a strong focus on alignment between merchandising strategy and retail execution by closely collaborating with Marketing and Retail Marketing teams. The role ensures that the defined assortments are effectively translated into compelling in-store and online presentations across all DTC channels.
Guidance to Regions
- The Global DTC Merchandiser provides clear frameworks, tools, and strategic guidance to regional merchandising teams, including DTC assortment principles, retail-exclusive frameworks, and channel segmentation logic.
- The role empowers regions to localize their strategies while operating within a consistent global structure.
- Global Performance & Insights
- The role monitors and evaluates global DTC performance across key metrics such as sell-through, margin, and inventory productivity.
The hiring range base pay for this position is $57,000-$75,810 + Bonus + Benefits
Pay may vary depending on job-related knowledge, skills, and experience.
Our principles
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.
