About the Role

The Director of Engineering – Core Commerce Platform owns the technology foundation that powers every commercial transaction in our DTC ecosystem, with direct product technology accountability for a portfolio of mission-critical commerce capabilities.

This is a platform-first, API-first engineering leadership role. You will architect and deliver a composable commerce foundation built on best-in-class packaged solutions and open-source technologies, ensuring every capability is pluggable, scalable, and reusable across channels - embedding intelligent automation, agentic workflows, and AI-driven decision-making into the commerce engine itself.

Scope of Ownership

• Basket & Checkout - cart management, checkout orchestration, address, tax, and shipping services

• Payments - payment gateway integrations, payment method management, fraud signals, refunds, and reconciliation

• Cross-Channel Inventory Availability - a centralized availability layer acting as the single source of truth across channels, governed by real-time ATP calculation and network/channel segmentation

• Omnichannel Order Management System (OMS) - order lifecycle, inventory allocation, split fulfilment, returns and exchanges

• Post-Order - fulfilment tracking, consumer notifications, returns portal, and post-purchase experience

• Social & Agentic Commerce - conversational commerce, social checkout integrations, AI agents for purchase assistance and order management

Key Responsibilities

API-First & Composable Commerce Architecture

• Define and execute a composable, API-first commerce architecture, ensuring every capability is exposed as a clean, versioned, well-documented API consumable by any channel (web, mobile, voice, agentic)

• Own the composable commerce reference architecture for DTC: MACH-aligned (Microservices, API-first, Cloud-native, Headless) services integrating with SFCC, Fluent Commerce, and APIGEE

• Design for pluggability so payment providers, fulfilment partners, and loyalty engines can be swapped or extended with minimal coupling

• Lead API governance - versioning strategy, deprecation policy, and contract testing

Technology Vision & Product Roadmap Delivery

• Own the technology strategy and engineering roadmap for the Core Commerce Platform, delivered in partnership with the product organization

• Balance investment between packaged solution capabilities (SFCC, Fluent Commerce) and custom open-source components through principled build/configure/extend/buy decisions

Packaged Solutions & Open-Source Engineering

• Lead Salesforce Commerce Cloud (SFCC) platform engineering for commerce services

• Own OMS configuration, customization, and integration - order routing rules, inventory network design, and SLA management

• Lead payments engineering - integration with payment gateways (e.g. Adyen, Razorpay), tokenization, alternative payment methods, and reconciliation

Scalability, Reliability & Governance

• Own SLAs, SLOs, and SLIs for all Core Commerce Platform services, ensuring 99.99%+ availability for checkout and payments during peak commerce events

• Lead capacity planning, load testing, chaos engineering, and disaster recovery for commerce-critical services

• Establish security standards for PCI-DSS compliance in payments, data encryption, and consumer PII protection

• Set engineering standards and governance across the organization's codebases and third-party integrations

Key Requirements — Required

• 15+ years of engineering experience, with 5+ years leading platform or commerce engineering organizations with direct product delivery accountability

• Deep expertise in composable commerce architecture - microservices, event-driven systems, API-first design, and MACH principles

• Deep architectural and implementation experience with Order Management Systems — ideally Fluent Commerce, or a strong equivalent (Salesforce OMS, IBM Sterling, Kibo)

• Experience with Salesforce Commerce Cloud (SFCC) platform engineering for commerce services

• Experience with enterprise integrations, API management, and event-driven architectures, including API lifecycle management and distributed messaging platforms

• Payments domain expertise - gateway integrations, PCI-DSS compliance, 3DS2, tokenization, and alternative payment methods

• Deep experience with Java/Spring Boot and distributed systems, building and scaling large-scale commerce services

• Experience with data-intensive systems, distributed data architecture, and SQL/NoSQL technologies

• Track record of managing high-availability commerce systems through peak trading events (e.g. Black Friday, sale events)

• Experience with observability, reliability engineering, and performance optimization, and adopting AI-assisted engineering practices across the development lifecycle

Key Requirements — Nice to Have

• Experience with Order Orchestration, Inventory, Fulfilment, Returns & Exchanges, or Loyalty domains

• Experience with Social Commerce integrations (Instagram, WhatsApp, TikTok) and/or conversational/agentic commerce implementations

What We Expect from Our Directors

PUMA's Directors of Engineering are enterprise leaders who shape strategy, build engineering capability, and create the conditions for teams to deliver at speed and scale. We look for leaders who:

• Translate business goals into clear, executable technology strategy and roadmaps, and adapt confidently as priorities evolve

• Take ownership of outcomes, set high standards for quality and reliability, and build a culture of accountability

• Build, develop, and retain high-performing, inclusive teams, and create space for learning, growth, and recognition

• Build strong partnerships across Product, Design, Data, Marketing, and Business teams, and communicate clearly across all levels of the organization

• Champion AI-native ways of working and a culture of experimentation, while maintaining a disciplined approach to delivery

• Connect technology decisions to consumer experience and commercial impact