Personal Development
Personal Development
Push your career with global opportunities.
Accelerate your performance right from the start at PUMA. Take the chance to really own your performance, and grab the best career and development opportunities. Our integrated and consistent talent management drives our performance culture, and supports your working with Speed and Spirit from day one. We're constantly driving your talent with the necessary tools to push your potential to the next level.
Welcome to PUMA
Getting you up to speed is essential for a fast-paced company like PUMA. Our onboarding programs provide you with what it takes to succeed at PUMA, giving you the basics on our structure, processes, instruments, and most importantly, our culture and the fast connection with colleagues and internal stakeholders.
PUMA onboarding starts even before you begin: We offer you different programs to get you into a perfect starting position. Like when you're moving to another location, we're right there by your side, helping you find a home and settle in, assisting you with the opening of a new bank account, and much, much more. At your very first day, you are given access to the PUMA Learning Platform to get ahead. Its varied offering of challenging interactive courses, learning videos and literature on the essentials around PUMA help you push sport and culture forward with true Speed and Spirit. At work, we offer a buddy program at some locations to match our PUMA rookies with a veteran to show the ropes and get you up to speed with work – PUMA-style.
And because we’re driven, we have made it our mission to inject development in every aspect of our game. Take the chance to own your performance, and grab the best career and development opportunities. Our integrated and consistent talent management drives our performance and development culture, where PUMA identifies and promotes talents within and beyond teams, regardless of level and even across functions. Because talent should be recognized and in the long term, experience shared growth with us as a brand. This is how we drive PUMA forward. For this, we follow the '70-20-10 model' based on our experiences of the past years, which have proven that these principles are the golden rules for professional development.
What that Means for You?
On the Job
With challenging project work, enriching your job, travel, and giving you the chance to prove your skills as manager and coach, you're on the best way to personal growth.
Learning from Others
PUMA's personal development is about learning from others, whether they're colleagues or customers. This is all about communicating, networking, and learning from feedback, workshops, coaching and mentoring.
Training and Self-Study
Through training and self-study in e-learning, in-house trainings, reading books or evening studies, you give your abilities your own finishing touches.
"I’ve been enveloped in an atmosphere of encouragement and support for my entire career, and PUMA has done an exceptional job of ensuring that I’ve never felt alone or unprepared in my pursuits for next. I’ve taken part in incredible T&D programs that have inspired and invigorated me personally and professionally. At every turn, my journey feels like a new and exciting adventure has just begun."
General Manager
"I found a culture that thrives on boldness, creativity, and speed at PUMA. I’ve had the freedom to innovate, lead, and bring ideas to life in agile, impactful ways. Collaboration fuels progress, and every product tells a story - not just of sport, but of style, sustainability, and spirit."
Director Development Footwear
"PUMA believed in me from the start - first as an intern in Brazil, then as a Senior Manager in Germany, and now in Mexico. With inspiring mentors, a global team, and real challenges, I’ve grown professionally and personally. I feel supported wherever I go. At PUMA, new ideas aren’t just welcomed - they’re valued."
Specialist Merchandising Footwear
"One thing I really appreciate about PUMA is the trust - in people, in potential, and in me. That kind of support gives me the confidence to show up as my best self, even when things get tough. It’s what helps me stay focused, keep growing, and turn uncertainty into opportunity."
Senior Director Development Apparel
At PUMA, we believe leadership is not a title, it is a mindset. Stepping up, taking ownership and shaping your career path is part of how we grow as individuals and as a team. That is why we invest in personal development, leadership development and learning opportunities that empower our PUMAs to perform at their best. With targeted Learning & Development programs, we provide the tools, guidance and real-world experience needed to lead in a fast-paced, high-performance environment.
One of these opportunities is our in-house training “Stepping into Leadership”, designed for first-time managers and employees transitioning into leadership roles. The program focuses on the shift from managing tasks to leading people, building core skills such as goal setting, delegation, and effective feedback. Through interactive training formats, simulations and practical exercises, participants develop a strong understanding of different leadership styles and people management techniques. Tailored to real PUMA business scenarios, this management training equips our future leaders with a hands-on toolkit to confidently lead their teams and drive performance.
“The Stepping into Leadership program gave me a clear understanding of what leadership really looks like in everyday practice. Learning how to effectively support and empower my team has been especially valuable in my first leadership role. The practical tools and open exchange within the group made a lasting impact.”
Senior Manager Marketing Category Training Europe
"Understanding what it means to be a people manager takes time and effort. It is a journey of defining the kind of leader you want to be for your future team and learning what it truly means to be responsible for others and to support their development. The Stepping Into Leadership training guided me through the first steps of this new responsibility, helping me clarify my leadership approach to empower my team"
Senior Manager Licensed Business Motorsport
