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Re:Gen Reports

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RE:GEN REPORTS

A PODCAST BY PUMA

An inside track on our key focus areas at PUMA

Listen to our 10 part podcast series to find out more about the progress we’re making and the challenges we’re facing. No corporate jargon. No excuses. 

Puma

PENALISED FOR PEEING: THE FIGHT FOR WOMEN WORKERS’ RIGHTS

EP01 / HUMAN RIGHTS

US-based community organiser Anya Dillard meets PUMA’s Teamhead Social Sustainability, Viola Wan to learn more about the challenges garment factory workers face. They also discuss the responsibilities of brands towards women working in their partner factories and what they’re doing to ensure greater gender equity.



Anya Dillard

"As a consumer, I think it‘s extremely important that we recognise there are human beings behind the clothes that we wear.“

ANYA DILLARD,

AWARD-WINNING ACTIVIST, MODEL, & SOCIAL ENTREPRENEUR

Puma

"This isn't just about training women factory workers. It's about training men as well."

VIOLA WAN,

TEAMHEAD SOCIAL SUSTAINABILITY, PUMA

Puma

CHEMICAL DETOX: THE PROTEST THAT CLEANED UP CHINA’S RIVERS

EP02 / CHEMICALS

Germany based content creator Luke Jaque-Rodney interviews Klaas Nuttbohm, Implementation Director at ZDHC, an organisation that aims to reduce the fashion industry’s chemical footprint. They discuss how and why making fashion makes chemicals, and what they’re doing to lead garment manufacturers towards better alternatives.



Luke Jaque-Rodney

"How often do we actually talk about chemicals in our clothes?“

LUKE JAQUE-RODNEY,

SUSTAINABLE AND HEALTHY LIVING VLOGGER

Puma

"We can't go free of chemicals. We need to be smarter in the selection of chemicals.”

KLAAS NUTTBOHM,

IMPLEMENTATION DIRECTOR, ZDHC

Puma

CAN WE REALLY MAKE FASHION CIRCULAR AT SCALE?

EP03 / CIRCULARITY

US-based fashion designer and upcycler Andrew Burgess chats with PUMA’s Senior Manager, Corporate Strategy, Simon Hessel, about upcycling materials and defining 'circularity‘, the role of brands vs shoppers in ensuring more sustainable fashion and how PUMA’s RE:FIBRE project is a step towards a better future.



Andrew Burges

"We wanna create a loop so we can turn old clothes into new clothes and there‘s no waste at all.“

Andrew Burges,

Sustainable upcycler

Puma

"The truth is that 1% or less of all clothing worldwide today is actually recycled"

SIMON HESSEL,

SENIOR MANAGER CORPORATE STRATEGY, PUMA

Puma

WOULD YOU PAY A PREMIUM FOR A BETTER WAGE?

EP04 / FAIR WAGES

US based Human Rights and Sociology Student Amina Shakeel talks with Chief of Staff and Director of Engagement Shelly Han from the Fair Labour Association (FLA). Join them both in conversations touching on the challenges faced by migrant workers in the textiles industry and hear what’s being done by the FLA, as well as brands, to create a fairer labour market in the global south.



AMINA SHAKEEL

"Often the road to better paying work is rife with obstacles and middlemen, but it shouldn’t be that way.“

AMINA SHAKEEL,

HUMAN RIGHTS AND SOCIOLOGY STUDENT

SHELLY HAN

"We figure out what kind of standards need to be put in place, and what types of actions we can take to affect change.“

SHELLY HAN,

CHIEF OF STAFF AND DIRECTOR OF ENGAGEMENT, FAIR LABOUR ASSOCIATION

Puma

CAN RADICAL COLLABORATION SOLVE FASHION’S RENEWABLE ENERGY PROBLEM?

EP05 / CLIMATE ACTION

Hong-Kong based Fashion Designer Bertha Shum is joined by Sectors Engagement Decarbonation Lead, Lindita Xhaferi-Salihu from the United Nations Framework Convention on Climate Change. Expect to hear discussions on whether radical collaboration is the answer to tackling climate change and how brands can be doing more to address the issue.



"If consumers demand to know more information, increase transparency, that actually will shift the market.“

Bertha Shum,

Fashion designer and co-founder of earthier project

BERTHA SHUM

"If consumers demand to know more information, increase transparency, that actually will shift the market."

BERTHA SHUM,

FASHION DESIGNER AND CO-FOUNDER OF EARTHERO PROJECT

Puma

IF A TREE FALLS IN AN ANCIENT FOREST, DOES IT END UP IN YOUR CLOSET?

EPISODE 6 / BIODIVERSITY

India based Environmental Activist Ripu Daman Bevli is joined by Nicole Rycroft, Founder and Executive Director at Canopy Planet. An organisation working with companies like PUMA and their supply chains to protect our ancient forests and ecosystems from the impacts of industries such as fashion.



RIPUDAMAN BEVLI

"Packaging is the biggest issue today, especially with the fact that since the pandemic, online sales have gone up so much.“

RIPUDAMAN BEVLI,

ENVIRONMENTALIST AND SOCIAL ACTIVIST

NICOLE RYCROFT

"I think we're smarter than using 400-year-old trees and vibrant ancient forest ecosystems to make shipping boxes and t-shirts."

NICOLE RYCROFT,

CANOPY

Puma

ELIMINATING PLASTIC BAGS: IT’S EASY, RIGHT?

EPISODE 07 / PLASTICS & OCEANS

Singapore based founder of sustainable bag company (Peco) Yumika Hoskin is joined by PUMA’s Head of Labelling and Packaging, Jordan Eichenberger to discuss the use of plastic in the fashion industry. Discover the answers to why brands are still using plastic packaging, whether or not it’s ever okay to use it and if there are alternatives that work.



Yumika hoskin

"These bags are doing a job protecting these garments. But at the end of the day it‘s still plastic. What have you done to make them more sustainable?“

Yumika hoskin,

Founder of peco bag

JORDAN EICHENBERG

"Our plastic bags are now made from 100% recycled plastic, and we’ve reduced the micron thickness of the bags down which has saved about 440 tons of plastic."

JORDAN EICHENBERG,

HEAD OF LABELING & PACKAGING, PUMA

CAN SUSTAINABLY SOURCED LEATHER HELP SAVE THE RAINFOREST?

EP08 / PRODUCT

US based environmental justice advocate, Diandra Marizet interviews Senior Traceability Manager, Vanessa Brain from the Leather Working Group on the concept of ‘traceability’. Discover how visibility over the supply process can develop a better relationship between our ancient forests and the leather industry.



DIANDRA MARIZET

"We know that leather is an animal by-product of the beef industry. Can you explain what implications that has for its environmental impact?“

DIANDRA MARIZET,

EXECUTIVE DIRECTOR OF INTERSECTIONAL ENVIRONMENTALIST

VANESSA BRAIN

"Roughly about 40% of hides are going to landfill, which is an incredible amount of waste. Unless the world stops eating meat we really need to make sure that we are using a very precious natural resource.”

VANESSA BRAIN,

SENIOR TRACEABILITY MANAGER, LEATHER WORKING GROUP

Puma

HOW MUCH WATER IS IN YOUR WARDROBE?

EP09 / WATER & AIR

Malaysian based eco-conscious Earth Day Ambassador Melissa Tan discusses how fashion’s thirst for water is impacting our changing climate with Kurt Kipka from the Apparel Impact Institute. Learn about the ins and outs of how much water goes into making our clothes and shoes and how the industry is taking steps to ensure less draughts and water scarcity.



Kurt Kipka

"Sustainability might seem complicated but it‘s just about identifying problems and finding solutions.“

Kurt Kipka,

Chief impact officer, apparel impact institute

MELISSA TAN

"Raw materials are just one part of the story when it comes to amount of water used to produce the clothes and shoes we wear everyday."

MELISSA TAN,

CLIMATE ACTION & SUSTAINABILITY ADVOCATE

Puma

WHEN IT COMES TO HEALTH AND SAFETY, DOES THE WEST KNOW BEST?

EPISODE 10 / HEALTH & SAFETY

In this episode, Acting Head of Knowledge Exchange at the Centre for Sustainable Fashion Monica Buchan-Ng speaks with PUMA’s Chief Sourcing Officer, Anne-Laure Descours about the working conditions of factory workers in the textile industry. They also discuss what progress has been made since the tragic incident at Rana Plaza ten years ago.



ANNE-LAURE DESCOURS

"I always say that making things right is not a competitive advantage for PUMA. It‘s good for the industry, it's for the greater good.“

ANNE-LAURE DESCOURS,

CHIEF SOURCING OFFICER, PUMA

MONICA BUCHAN-NG

"People are striving for improvement and the kinds of lives that they want to lead. Can you tell me more about the role that brands like PUMA plays?"

MONICA BUCHAN-NG,

HEAD OF KNOWLEDGE EXCHANGE, CENTRE OF SUSTAINABLE FASHION

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