Re:Gen Reports
RE:GEN REPORTS
An inside track on our key focus areas at PUMA
Listen to our 10 part podcast series to find out more about the progress we’re making and the challenges we’re facing. No corporate jargon. No excuses.
Penalized for peeing: the fight for women workers‘s rights
EP01 / HUMAN RIGHTS
US-based community organiser Anya Dillard meets PUMA’s Teamhead Social Sustainability, Viola Wan to learn more about the challenges garment factory workers face. They also discuss the responsibilities of brands towards women working in their partner factories and what they’re doing to ensure greater gender equity.
"As a consumer, I think it‘s extremely important that we recognise there are human beings behind the clothes that we wear.“
AWARD-WINNING ACTIVIST, MODEL, & SOCIAL ENTREPRENEUR
"This isn't just about training women factory workers. It's about training men as well."
TEAMHEAD SOCIAL SUSTAINABILITY, PUMA
Chemical Detox: the protest that cleaned up China‘s rivers
EP02 / CHEMICALS
Germany based content creator Luke Jaque-Rodney interviews Klaas Nuttbohm, Implementation Director at ZDHC, an organisation that aims to reduce the fashion industry’s chemical footprint. They discuss how and why making fashion makes chemicals, and what they’re doing to lead garment manufacturers towards better alternatives.
"How often do we actually talk about chemicals in our clothes?“
SUSTAINABLE AND HEALTHY LIVING VLOGGER
"We can't go free of chemicals. We need to be smarter in the selection of chemicals.”
IMPLEMENTATION DIRECTOR, ZDHC
Can we really make fashion circular at scale?
EP03 / CIRCULARITY
US-based fashion designer and upcycler Andrew Burgess chats with PUMA’s Senior Manager, Corporate Strategy, Simon Hessel, about upcycling materials and defining 'circularity‘, the role of brands vs shoppers in ensuring more sustainable fashion and how PUMA’s RE:FIBRE project is a step towards a better future.
"We wanna create a loop so we can turn old clothes into new clothes and there‘s no waste at all.“
Sustainable upcycler
"The truth is that 1% or less of all clothing worldwide today is actually recycled"
SENIOR MANAGER CORPORATE STRATEGY, PUMA
Would you pay a premium for a better wage?
EP04 / FAIR WAGES
US based Human Rights and Sociology Student Amina Shakeel talks with Chief of Staff and Director of Engagement Shelly Han from the Fair Labour Association (FLA). Join them both in conversations touching on the challenges faced by migrant workers in the textiles industry and hear what’s being done by the FLA, as well as brands, to create a fairer labour market in the global south.
"Often the road to better paying work is rife with obstacles and middlemen, but it shouldn’t be that way.“
HUMAN RIGHTS AND SOCIOLOGY STUDENT
"We figure out what kind of standards need to be put in place, and what types of actions we can take to affect change.“
CHIEF OF STAFF AND DIRECTOR OF ENGAGEMENT, FAIR LABOUR ASSOCIATION
Can radical collaboration solve fashion‘s energy problem?
EP05 / CLIMATE ACTION
Hong-Kong based Fashion Designer Bertha Shum is joined by Sectors Engagement Decarbonation Lead, Lindita Xhaferi-Salihu from the United Nations Framework Convention on Climate Change. Expect to hear discussions on whether radical collaboration is the answer to tackling climate change and how brands can be doing more to address the issue.
"If consumers demand to know more information, increase transparency, that actually will shift the market.“
Fashion designer and co-founder of earthier project
"If consumers demand to know more information, increase transparency, that actually will shift the market."
FASHION DESIGNER AND CO-FOUNDER OF EARTHERO PROJECT
If a tree falls in an ancient forest, does it end up in your closet?
EPISODE 6 / BIODIVERSITY
India based Environmental Activist Ripu Daman Bevli is joined by Nicole Rycroft, Founder and Executive Director at Canopy Planet. An organisation working with companies like PUMA and their supply chains to protect our ancient forests and ecosystems from the impacts of industries such as fashion.
"Packaging is the biggest issue today, especially with the fact that since the pandemic, online sales have gone up so much.“
ENVIRONMENTALIST AND SOCIAL ACTIVIST
"I think we're smarter than using 400-year-old trees and vibrant ancient forest ecosystems to make shipping boxes and t-shirts."
CANOPY
Eliminating plastic bags: it‘s easy, right?
EPISODE 07 / PLASTICS & OCEANS
Singapore based founder of sustainable bag company (Peco) Yumika Hoskin is joined by PUMA’s Head of Labelling and Packaging, Jordan Eichenberger to discuss the use of plastic in the fashion industry. Discover the answers to why brands are still using plastic packaging, whether or not it’s ever okay to use it and if there are alternatives that work.
"These bags are doing a job protecting these garments. But at the end of the day it‘s still plastic. What have you done to make them more sustainable?“
Founder of peco bag
"Our plastic bags are now made from 100% recycled plastic, and we’ve reduced the micron thickness of the bags down which has saved about 440 tons of plastic."
HEAD OF LABELING & PACKAGING, PUMA
Can sustainably sourced leather help save the rainforest?
EP08 / PRODUCT
US based environmental justice advocate, Diandra Marizet interviews Senior Traceability Manager, Vanessa Brain from the Leather Working Group on the concept of ‘traceability’. Discover how visibility over the supply process can develop a better relationship between our ancient forests and the leather industry.
"We know that leather is an animal by-product of the beef industry. Can you explain what implications that has for its environmental impact?“
EXECUTIVE DIRECTOR OF INTERSECTIONAL ENVIRONMENTALIST
"Roughly about 40% of hides are going to landfill, which is an incredible amount of waste. Unless the world stops eating meat we really need to make sure that we are using a very precious natural resource.”
SENIOR TRACEABILITY MANAGER, LEATHER WORKING GROUP
How much water is in your wardrobe?
EP09 / WATER & AIR
Malaysian based eco-conscious Earth Day Ambassador Melissa Tan discusses how fashion’s thirst for water is impacting our changing climate with Kurt Kipka from the Apparel Impact Institute. Learn about the ins and outs of how much water goes into making our clothes and shoes and how the industry is taking steps to ensure less draughts and water scarcity.
"Sustainability might seem complicated but it‘s just about identifying problems and finding solutions.“
Chief impact officer, apparel impact institute
"Raw materials are just one part of the story when it comes to amount of water used to produce the clothes and shoes we wear everyday."
CLIMATE ACTION & SUSTAINABILITY ADVOCATE
When it comes to health and safety, does the west know best?
EPISODE 10 / HEALTH & SAFETY
In this episode, Acting Head of Knowledge Exchange at the Centre for Sustainable Fashion Monica Buchan-Ng speaks with PUMA’s Chief Sourcing Officer, Anne-Laure Descours about the working conditions of factory workers in the textile industry. They also discuss what progress has been made since the tragic incident at Rana Plaza ten years ago.
"I always say that making things right is not a competitive advantage for PUMA. It‘s good for the industry, it's for the greater good.“
CHIEF SOURCING OFFICER, PUMA
"People are striving for improvement and the kinds of lives that they want to lead. Can you tell me more about the role that brands like PUMA plays?"
HEAD OF KNOWLEDGE EXCHANGE, CENTRE OF SUSTAINABLE FASHION
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