PUMA Running is back! We overhauled our products and developed new technologies to create an effortless run.
PUMA’s history is packed with nearly 75 years of world records, firsts, and onlys from Abebe Bikila to Bill Rodgers to Sabrina Mockenhaupt to Usain Bolt. In industry years, this makes us faster since forever, and we believe now is the time for us to pick up speed again and spark change from the most sought-after marathon finish lines to local run communities.
We overhauled our products and developed new technologies to create an effortless run. Years of research and testing have gone into five new key styles—Deviate, Deviate Elite, Velocity, Liberate, and Eternity—all featuring our cutting-edge supercritical foam technology, NITRO.
“With PUMA Running, we set out to create an effortless run for runners,” said Erin Longin, Global Director of the Running and Training business unit at PUMA. “Our new running shoes feature our most innovative technologies, like NITRO foam, making the shoes extremely lightweight and responsive, to help you use less energy and run comfortably so you can reach your goals.”
The new PUMA Running range includes specially engineered designs for female runners including a brand-new women’s last developed for the female foot in all four styles. PUMA believes women are the future of running which is why we’ve signed some of the top distance athletes in the sport—Molly Seidel, Gesa Krause, Aisha Praught-Leer, Fiona O’Keefe, and Taylor Werner.