“Our third-quarter performance was in line with expectations as we continued to move PUMA through this transition year while laying the foundation for future growth. We continued to build momentum in Running, supported by our industry-leading NITRO™ technology. Beyond strong product launches, including the sold-out Another Cotton Lab collaboration, we were inspired by the many personal bests achieved by 300 Project3 participants at the Berlin and Chicago Marathon Majors. The momentum around NITRO™ also continued in track and field, where PUMA athletes won 33 individual medals at the European Athletics Championships in Birmingham and set meeting records at the Diamond League finals.

In Sportstyle, we continued to strengthen our key franchises with new product launches, while the Speedcat remained particularly popular with consumers in Asia.

October marked an important new chapter in PUMA’s history as ANTA Sports became our largest shareholder. We see this as a strong vote of confidence in our strategy, our management team and our future, and we look forward to building a successful partnership together.

We also made important progress on our new brand purpose, rooted in our belief that sport is the greatest force on earth. From next year, it will sharpen our focus and strengthen how we connect with consumers around the world. Together with the actions we are taking across the business, it supports our ambition to take the podium and become a Top 3 Global Sports Brand.

With one quarter remaining in the year, we narrowed our FY 2026 EBIT range and updated our CAPEX outlook based on our current assessment of business performance and the operating environment.”

Arthur Hoeld
CEO PUMA SE