Basketball

Elevating the Game

Here to play different

PUMA Hoops blends basketball performance innovation with culture and pure joy of the game. Whether that takes the form of a new pair of kicks, a fresh fit, or a stank-faced dunk, we celebrate it all. From athlete partnerships and stunts to in-house innovations, we fuse creativity with performance and disruptive design with on-court credibility.

Own the Court

We believe the game is bigger than the box score. From the way it looks and feels to how it’s expressed beyond the final buzzer, basketball lives at the intersection of sport and culture – shaped by sound, style, confidence, and creativity.

Our mindset is inspired by one of our original icons: Walt “Clyde” Frazier. Clyde paired a smooth, effortless game with iconic personal style, helping shape basketball as both a performance and cultural platform.

That approach carries forward in every product we design. From performance footwear built with NITROFOAM™ technology for speed, responsiveness, and control, to signature athlete models like the MB and Hali lines, PUMA Hoops fuses innovation with individuality. We create for players who move with confidence, express themselves boldly, and never hesitate in the moment.

Don’t flinch.

Our athletes

Meet the PUMA Hoops roster. These players don’t just excel on the hardwood – they define what style and swagger look like in the modern game. These are the ballers whose personalities, playmaking, and flair elevate basketball culture.

LaMelo Ball

Melo is truly 1 of 1. From his game to his personal style, he oozes confidence and plays like he’s Not From Here. His signature PUMA Hoops collabs – from his disruptive MB lineup to his LaFrancé streetwear styles – reflect a player who always plays his way.

Tyrese Haliburton

From his unorthodox jumpshot, his playmaking to his tunnel fits, Tyrese moves differently. He’s already carved out an elite status in the league as a two-time NBA All-Star, 2024 NBA Assists Leader, 2021 NBA All-Rookie First Team selection, and 2024 Paris Olympics Gold Medalist. In 2025 he debuted his PUMA Hoops Hali signature line, created in collaboration with acclaimed designer Salehe Bembury.

Breanna Stewart

A natural born champion, Stewie plays to win. She has the confidence of the GOAT but the humility of a true teammate. One of the most decorated players in basketball history, her resume includes three WNBA championships, two WNBA MVPs, and three Olympic gold medals. She’s also the first female player in a decade to receive her own signature shoes: the PUMA Stewie signature line.

Dennis Schroeder

A fierce competitor with a global pedigree, Dennis brings his ball-handling IQ and veteran savvy to every floor he touches. Born and raised in Germany, he’s both a seasoned NBA point guard and a leader on the international stage, highlighted by winning the 2023 FIBA World Cup with Germany. Since signing with PUMA Hoops in 2022, he’s been repping PUMA’s state-of-the-art All-Pro NITRO™ performance footwear.

Scoot Henderson

Born into a basketball family and raised on the game, Scoot lives and breathes hoops. He skipped college and chose to grind through the G League to prove he was NBA-ready from day one. His path is different, just like his game. O.D.D – Overly Determined to Dominate. Young, hungry, and here to break expectations, he’s one of the youngest ever to receive a signature PUMA Hoops silhouette with the Scoot Zeros.

PUMA HOOPS x NXTPRO LEAGUE

PUMA Hoops is proud to partner with the NXTPRO League and the PRO16 circuit, two of the most influential grassroots platforms in the game. Together we’re elevating basketball from the ground up, giving players and coaches unparalleled exposure and elite development opportunities. At the heart of this partnership is performance innovation, led by PUMA’s All-Pro NITRO™ product line – delivering responsive cushioning, explosive energy return, and stability for every cut, burst, and play.