“In the first quarter our athletes won 21 medals at the World Athletics Indoor Championships and set national records at the Berlin Half Marathon. We had successful product launches such as the first ever performance shoe made specifically for HYROX as well as our federation kits for the FIFA World Cup.

Operationally, we were off to a solid start to our transition year in 2026. We have managed to reduce our inventory levels faster than planned, streamlined our product portfolio and addressed operational inefficiencies. We have also made progress in further improving our organisation and our operational model.

For the remainder of the year, we will continue to focus on improving the quality of our distribution, cost base and cash management. In doing so, we are laying the foundations for future growth.
 

We are on track to establish PUMA as a top-3 sports brand globally, return to above-industry growth and generate healthy profits in the medium term”.

Arthur Hoeld
CEO PUMA SE