For the sixth consecutive year, Manchester City will be running the ‘Same City Same Passion’ campaign that will inspire young girls across the world to play football. PUMA will provide the girls with footballs and since 2018, PUMA and Manchester City have provided over 6000 footballs worldwide for girls. This year the PUMA footballs will feature a limited-edition Pankhurst-inspired design of the pre-match range.

“The new Manchester City pre-match collection is a great opportunity for PUMA to continue our support for women’s football and to celebrate inspirational women, past and present,” said Marco Mueller, PUMA Senior Head of Product Line Management Apparel Licensed. “The collection is inspired by Manchester’s own Emmeline Pankhurst and is the perfect project for PUMA to partner with the charity ‘City in the Community’ to provide equipment and free football sessions for girls in the community.”

The Manchester City pre-match collection is available from March 3 rd at PUMA stores, PUMA .com, the City store at the Etihad Stadium Store, mancity.com/shop and at select retailers worldwide.

“I am so excited to announce my partnership with PUMA,” said Dua Lipa. “From performance rehearsals to hiking in the hills, it's important to feel comfortable & look good. I’ve got so many ideas for the projects and campaigns I’ll be taking part in and look forward to bringing them all to life with my PUMA family.”

Dua Lipa and PUMA share the same values of being determined, confident, joyful, and brave. Dua is not only a powerful influence for millions of young women, but she has also been an advocate to raise awareness around women’s issues and gender equality. This is why in 2021 she will be the headliner of PUMA’s “She Moves Us” campaign, focusing on inspiring women who move together to achieve and connect through sport and culture.

“We are thrilled to welcome Dua to our family”, said Adam Petrick, PUMA’s Global Director of Brand and Marketing. “We were drawn towards her creativity, passion, and drive and the way in which she resonates with the young female consumer. But most importantly, we were moved by her authentic passion to close the gender gap and look forward to supporting her through several brand initiatives we have planned together. We think she embodies what today’s consumer is looking for in a role model.”

Dua Lipa has been built an extraordinary career in a very short time. She released Future Nostalgia, her #1 UK sophomore album, this year to worldwide acclaim. Upon release, Future Nostalgia was the most streamed album in a day by a British female artist globally in Spotify history and has over 4.5 billion streams to date. Dua is the biggest female artist in the world on Spotify and is currently the third biggest artist overall with nearly 60 million monthly listeners. The album’s certified platinum lead single “Don’t Start Now” is a worldwide hit with one billion streams on Spotify, and a #2 spot on the Billboard Hot 100, a career high for the pop star. Dua followed the success of “Don’t Start Now” by releasing smash UK single “Physical,” and her US Top 40 #1 “Break My Heart.” Future Nostalgia is the follow up to Dua’s eponymous 2017 debut, which is certified platinum and spawned 6 platinum tracks. She made BRIT Award history in 2018 by becoming the first female artist to pick up five nominations, with two wins for British Breakthrough Act and British Female Solo Artist and received two Grammy awards for Best New Artist and Best Dance Recording in early 2019.

PUMA kicks off their multi-year partnership with Dua Lipa as presenting sponsors of her fun-filled “Studio 2054” virtual performance where both she and her dancers will wear PUMA. As a surprise to her fans, PUMA is offering a limited batch of discounted tickets for the performance. To access these tickets, click here.

Daring and versatile, the collection’s design is inspired by timeless staples of feminine fashion, rendered exceptionally comfortable, lightweight and movement-friendly. Spanning 15 different styles, it focuses on body-shaping silhouettes made in recycled performance fabrics including polyester and polyamide, as well as organic cotton. A neo-futuristic palette combines sophisticated shades of black, burgundy, royal blue and cream with colour-shifting reflective treatments.

“With the PUMA family, we designed these clothes both to help improve performance in exercise and to use as elevated basics mixed with ready-to-wear pieces”, says Christelle Kocher. “Ultimately, though, the collection’s goal is to support women in reclaiming their rightful place in the sports space, and to help motivate them stay active at a time when women are standing out as the movers and shakers in the active industries worldwide.”

The PUMA x KOCHÉ collection will be available in January 2023 at PUMA.com, KOCHE.com, PUMA stores and selected retailers worldwide.

PUMA also hosted activations with Sherida Spitse (Netherlands and Ajax) in Amsterdam, Maya Le Tissier (Manchester United) in Manchester and at the end of March Madelen Janogy (Hammerby IF and Sweden), Jonna Andersson (Hammerby IF and Sweden), Adelina Engman (Hammerby IF and Finland) and Maika Hamano (Hammerby IF and Japan) will be hosting an event Stockholm.

The aim of the activations is to get girls playing football and bring them together with female role models who inspire them. The Brilliance Pack also provides female players with the right fit and technology to support they're on pitch needs to perform at their best.

“PUMA first introduced a women’s specific fit over two years ago and we have continued to refine and roll out this offering across all of our silos”, said Stephanie Vieira, Product Line Manager Teamsport Footwear, PUMA. “We feel it is important to support our female athletes with the best equipment with a fit that is tailored to the anatomical shape of a women’s foot.”

The FUTURE women’s combines the latest FUTURE technology with measurements engineered specifically for a women’s foot - such as volume and instep height, resulting in a comfortable fit that will drive opponents crazy just like Julia Grosso throughout the 90 minutes, match after match.

The FUTURE features an adaptive FUZIONFIT360 upper that combines a dual mesh, stretchy knit with the eye catching, PUMA exclusive PWRTAPE to lock down the foot for the ultimate fit. The FUTURE also integrates a dual-density Dynamic Motion System outsole to enhance stability, agility and traction.

The ULTRA women’s was the first PUMA silo to offer the women’s specific fit and has continued to evolve by putting women first, specifically curated to match the anatomical shape of a woman's foot combined with state-of-the-art ULTRA technology. Designed with minimal weight in mind for maximum speed and a high-performance, the ultra-lightweight ULTRAWEAVE upper allows players to channel their inner Fridolina Rolfö when flying down the wings, with an edge that can be the difference between winning or losing.

With the return to the pitch of the KING of football boots, PUMA has introduced a women specific KING. Built to be the King of Control, the non-animal-based K-BETTER™ upper material takes the signature KING touch, comfort and durability to the next-level, whilst maximum maneuverability is achieved through a lightweight outsole with external heel counter, integrated stability spine and conical studs - to be worn by midfield maestro Ingrid Engen.

“Women’s football has always been a priority for PUMA and the Brilliance Pack continues this commitment”, said Dominique Gathier, Senior Head of Product Line Management Teamsport Footwear, PUMA. “It is important for us to support the women's game and hosting global activations with our PUMA talent is a great way to help support girls that want to play football.”

As a step toward a better future, all three boot uppers are made with at least 20% recycled materials.

Celebrate the Brilliance of women's football with The Brilliance Pack, available from March 21st at PUMA.com, PUMA stores and select retailers worldwide.

The Exhale collection is rooted in the intention of being better every single day – spiritually, mentally, and environmentally. PUMA and Cara made thoughtful decisions around sustainability with the use of mindful materials and techniques: All bras, tights and layering pieces are made from at least 20% recycled materials. To further minimize our impact, we’ve offset any unavoidable carbon emissions, making the collection carbon neutral.

Do good. Feel good. Look good. Exhale.

PUMA’ s Exhale Collection co-created with Cara Delevingne will be available starting February 1, on PUMA.com, PUMA Stores, and selected retailers worldwide.

To learn more about PUMA’s commitment to sustainability, visit PUMA.com/FOREVERBETTER

Photographed by Jordan Hemingway and choreographed by John Byrne, the campaign features the dance crew from Dua Lipa’s ‘Future Nostalgia’ tour, Samantha Grover (She/Her), Didde-Mie From (She/Her), Jason Nguyen (They/Them), Zaccary Mile (He/Him), Fatou Bah (She/Her), Robyn Laud (She/Her), Sharon Mangoendinomo (She/Her), Demi Mensah (She/Her), Kane Horn (He/Him), Lamaar Manning (He/Him), and Shawarah Battles (She/Her).

PUMA x Dua Lipa Flutur Drop 2 collection will be available globally starting July 14th, 2022 from PUMA.com and select retailers.

PUMA Athlete Jodie Williams says: “I think it’s important for female athletes to share their stories and be as open as we can to help destigmatise the challenges of menstruating whilst competing. This is a global issue and one that will take us all speaking out to break down the taboo. The PUMA x Modibodi Period Pep Talks are an awesome way to connect with girls who are considering dropping out of sport and help to normalise menstruation. We need to tackle the stigma that women can't be active on their periods or when experiencing any of life’s leaks.”

PUMA Athlete Naomi Schiff says: “It is such a shame that the stigma around periods has and continues to hold girls back when it comes to sport. The PUMA x Modibodi collaboration not only brings innovation to the activewear market but it gives us girls and women wearable options that make it easier to be active at any point during a cycle. It also opens up the opportunity for a bigger change in the cultural conversation around the perceptions of periods in sport.”

The PUMA x Modibodi activewear collection is available in selected stores and online at modibodi.com and puma.com.