In 2022, PUMA celebrates the legacy of Italian blue shirts and brilliant football. Featuring gold accents, retro fonts and proud references to the triumphs and iconography of past generations of stylish jerseys and beautiful football. The new Italy Home jersey is split into quarters to honor four generations of iconic Italian teams. It all started with back-to-back victories in 1934 and 1938, a rejuvenation in 1982 and a special victory in 2006.

“Football jerseys are a part of Italian culture. The style, the fashion, the history are staples of an Italy jersey,” said Marco Mueller, Senior Head of Product Line Management Teamsport Apparel. “The love for details is important. The aim was to develop a stylish jersey that connects different generations of Italians and pays tribute to the amazing history of Italian football and the passion Italy has for the beautiful game.”

The new jerseys arrive in two iterations. The authentic jersey features ULTRAWEAVE performance fabric and dryCELL sweat-wicking technology, making the jersey the lightest and most comfortable PUMA has ever made. When the game is on the line, they are engineered to make every second count. The replica jersey is made with 100% recycled polyester with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch or place.

Italy Home Kit - In 2022, PUMA celebrates the legacy of Italian blue shirts and brilliant football. Featuring gold accents, retro fonts and proud references to the triumphs and iconography of past generations of stylish jerseys and beautiful football. The new Italy Home jersey is split into quarters to honor four generations of iconic Italian teams. It all started with back-to-back victories in 1934 and 1938, a rejuvenation in 1982 and a special victory in 2006.

Now, 35 years after it was first released, PUMA pens the latest chapter in the saga of the Slipstream. This summer, the storied Slipstream makes its return in a plethora of colorways and makeups. Re-imagined today, 2022’s evolution of the Slipstream combines the basketball DNA with an undeniably clean and modern look. The silhouette's tooling and upper are given a contemporary feel via a sculpted midsole, updated overlay panels, and a remodeled collar construction.

The accompanying “Welcome Unbored” campaign follows a cast of PUMA fam members - Neymar Jr, LaMelo Ball, Danna Paola, Romeo Beckham, and more  - who are embarking on a galactic journey to reach new horizons with the Slipstream. Our ambassadors invite those ready to escape the old, enter the new, and join them on a journey that enters the Slipstream.

With a total audience of more than one billion viewers in nearly 200 countries and over 530 million fans worldwide, Lega Serie A is one of the most watched leagues in the world. PUMA is already active in Italian football through iconic teams such as AC Milan and US Sassuolo and over the years has collaborated with much-loved players including Diego Armando Maradona, Giorgio Chiellini and Gigi Buffon.

As a new era dawns on Lega Serie A, PUMA has unveiled the new ball, new culture campaign for the upcoming season by blending elements of Italian culture with modern and disruptive designs. The PUMA ORBITA Serie A features powerful graphics inspired by the Lega Serie A logo and blends elements of Italian progressive art. An additional detail places the Italian Tricolore around each of the custom graphics.

The pitch is a blank canvas with the ball as the center piece to create pure artistry on the pitch. The new ball is a blend of PUMA black, red, cool grey, sunset red, amazon green with a range of blue color palettes Integrated into the white base to ensure excellent ball visibility.

There is nothing instant about this classic. Founded in 1899, AC Milan have been pushing the game forward ever since. Blazing trails and pushing for something greater. In 2022/23 PUMA has set out to introduce these values to the new generation of Rossoneri by letting the stripes do the talking. The result is a Home jersey that is forward-looking and everlasting – just like the Club it represents.

The black base frames the iconic black and red stripes into a progressive take on the AC Milan identity. The jersey features the Italian Tricolore on the sleeve cuffs and the Milan coat of arms on the upper back.

Flutur’s unabashed aesthetic invites bright colors and form-fitting looks, inspired by old-school rave culture. The collection is filled with vivid shades, holographic details, and retro silhouettes. Active influences are mixed throughout as well, shown through striped jerseys, throwback sportswear silhouettes, and tracksuit-inspired cuts. Hues of pink, purple, and orange define the collection’s color palette, which includes apparel, footwear, and accessories, while Dua Lipa herself introduces a new pink hairstyle to match the color scheme of the collection.

At the front and center of the collection, Dua Lipa’s butterfly lettermark is inspired by vintage rave flyers and represents transition and new beginnings, a theme that became central to the London-born musician’s life as she went through a creative metamorphosis of her own. Dua Lipa’s butterfly graphic shares placement with PUMA’s fast cat insignia in much of the collection.

The special Metaverse event features a Manchester City reskin of the current lobby and stadium in PUMA and the Land of Games and for a limited time only, the experience will feature the Manchester City Home and Third kits. The event will also bring new community-created merchandise, new in-experience, Layered Clothing items and updates to featured activities. As part of the launch, a portal will open between Man City’s Blue Moon experience on Roblox, giving visitors the chance to earn a free item by visiting both experiences.

Additionally, for the first two weeks of the launch, users who compete and win in Football Rush in PUMA and the Land of Games are able to redeem a free digital Manchester City Third kit jersey. All other visitors will have the opportunity to purchase the new digital Manchester City Third kit in the PUMA gear shop on Roblox at https://www.roblox.com/groups/14466783/Puma#!/store.

“My goal with this collaboration was to bring our over-the-top vibes over to PUMA, while stepping out of my comfort zone by designing sports clothes. That’s what led me to subtly reference Johan Cruyff, the ultimate 70’s football icon who is also the perfect embodiment of the Palomo Spain aesthetic in sport”, says Alejandro Gómez Palomo, Founder and Creative Director of Palomo Spain. “It was wonderful to partner with a company that has the means and engineering necessary to work on things in a way I can’t in my studio and my atelier, as that allowed us to approach the collection in a much more technical way than usual”, he adds.

“The crossover between craftsmanship and technology is an interesting one, as it’s not obvious at all; yet a highly technical production process was necessary to create the intricate embroideries and detailing that are Palomo’s trademark on the PUMA scale. Those delicate graphic elements elevate the collection and bring the right balance to a classic, clean silhouette”, says Heiko Desens, Global Creative Director for PUMA.

The tropical collection is an ode to Brazil, the nation, and the culture that shaped Neymar Jr. Running through the collection, a unique graphic language finds inspiration in Brazilian football, São Paulo street art, and several of Neymar Jr.’s most cherished tattoos.

The collection’s main insignia, vibrantly embroidered birds are an homage to a tattoo found on the left side of Neymar Jr.’s neck depicting three small birds with the phrase “Tudo Passa.” The expression translates to “Everything Passes,” a sentiment that reminds the Brazilian superstar to enjoy the moments of celebration and to bear the ways that life tests us. Neymar Jr.’s own logo is also reinterpreted to match the collection’s festive color palette.

First released in 1987, the Slipstream series has made its way through crucial moments of sneaker history, with this most recent incarnation being showcased by Mikey Williams, a strong and compact guard and offensive-minded player who knows a thing or two about basketball.

Period Pep Talks are a response to a globally commissioned report* that uncovered 1 in 2 girls quit sport due to periods. The talks feature world-class athletes including NRLW star Tiana Penitani, European sprinter Jodie Williams, and former professional race car driver Naomi Schiff, who directly address young girls and teens who are considering leaving the sport they love due to puberty and menstruation. The athletes share their own stories and experiences to help encourage girls to keep their head in the game.

“The data from our global report in May 2022, showed women and girls believe periods need to be more openly discussed in the sports world. That’s why we are proud to partner with PUMA to create the Period Pep Talks, working with their athletes to raise this issue in our global consciousness,” says Sarah Forde, Modibodi Head of Sustainability and Public Affairs.

The ground-breaking range combines Modibodi’s unique patent pending Activewear Technology with world-class expertise from PUMA. With a design showcasing innovation at its very best, the collection consists of two styles of activewear: leggings and cycle shorts with both styles available in two colours; aubergine and black.

This is the second installment from the PUMA x Modibodi powerhouse collaboration, after launching their first period and leak-proof underwear range in May this year.

“With 50 per cent of girls experiencing discomfort from disposable menstrual products like pads and tampons when participating in sport or physical exercise, we felt it was important to design a range of leak-proof activewear that would make playing sport on your period more comfortable, more protected, and more possible than ever,” says Erin Longin, Global Director Running and Training business unit at PUMA.

Taking the wearer from the convenience store to the hiking trail, the first-ever PUMA x P.A.M. collection features simple yet adventurous silhouettes with bold graphics and all-over prints with a psychedelic edge. Its texture and colour-rich concept is inspired by the South American Yareta, a blobby, velvety cushion plant. “We wanted to make clothes that are comfortable for a seamless transition between the city and the wild, linking both of them”, says Misha Hollenbach.

“From the start, we saw this project as an opportunity to make something together that could go beyond fashion, and the PUMA team was instantly supportive. So, as part of the PAM/PUMA BIO/VERSE, we suggested created a project that worked to protect threatened wild places on the planet; the same kind of places that inspired the collection”, adds Shauna Toohey.