Herzogenaurach, Germany, February 25, 2022
WORLD CHESS CHAMPION MAGNUS CARLSEN TALKS “ONLY SEE GREAT”

The recently announced PUMA Ambassador and Norwegian World Chess Champion Magnus Carlsen speaks about his motivation to stay at the highest level in his sport and how he became the highest-rated player in history, in a video interview with sports company PUMA.

Video preview image

 

“Greatness for me is being able to do something over a long time while constantly improving yourself, and being the best”

 

With the ‘Only See Great’ campaign, PUMA explores the career path of its brand ambassadors, as they talk about their own paths and how they strive for greatness, listen to their hearts, and find a vision that no one else can see.

In the interview, Carlsen talks about his extraordinary performances, winning his first Grandmaster title at 13 years old, and how the journey to success and a balanced mix of physical training and a healthy lifestyle gave him the energy to succeed.

“I have never been motivated for specific goals in my chess career. I just always wanted to learn to be better each time that I play and now I do have a goal of being the first player to reach that 2900 rating threshold in chess, but what’s more important to me is the journey that would possibly get me there. It’s being able to do all the right things to give myself a chance to do that. I care about this a lot in my day-to-day life.”

While many titles followed, Carsten, an avid sport fan, says his biggest motivation is the competition: “I love sports and that’s how I train. I do football, I started to play padel recently, I also do some exercises with a personal trainer but I always try to make it as a competition.  That is what motivates me.”

About the longest chess game in the World Championship in Dubai, Carstens says: “What was most memorable for me personally, during the last 1h of play, is that I was very calm. I was not stressed, even though there was only little time on the clock, and what I felt after I made the last move was just deep satisfaction of having pulled through and having done things the right way at the end.

The idea for PUMA’s “Only See Great” campaign was inspired by cultural icon, entrepreneur and philanthropist Shawn “JAY-Z” Carter who first said: “I only see great. I don’t see good. I don’t see compromise. We should always strive to make something great, something that will last.”

Herzogenaurach, Germany, December 1st, 2021
WORLD ATHLETE OF THE YEAR KARSTEN WARHOLM TALKS “ONLY SEE GREAT”

The current 400m hurdles world record holder and World Athlete of the Year 2021 Karsten Warholm speaks about his motivation to stay at the highest level in sports and how he set his record-breaking performance, in a video interview with sports company PUMA.

PUMA Ambassador and Norwegian athlete Karsten Warholm shares his motivation to become the number one in PUMA’s “Only See Great” campaign

"Do what has to be done to achieve greatness”  

With the ‘Only See Great’ campaign, PUMA explores the career path of its brand ambassadors, as they will talk about their own paths to striving for greatness, listening to their hearts, and finding a vision that no one else can see.

In the interview, Warholm talks about his extraordinary performances, starting from the very first successes, which happened thanks to a balanced mix of professional preparation and by trusting his instincts.

“When I won the World Championships in London, I think that was a surprise to me and a surprise to everyone”, Karsten said. “That was sort of my breakthrough, and I didn’t expect it but I also knew I had a chance – I knew that the work was done, and I knew I had results that could be good enough. That doesn’t necessarily mean that you’re able to do it – but yeah, a very special moment and probably one of the most memorable moments because the victories that you haven’t prepared for mentally are probably the biggest surprises.”

Karsten Warholm World Athlete of the Year
Karsten Warholm

I do this because I really enjoy it. And the only thing that’s better than one gold medal… is two.

WHILE MANY TITLES AND MEDALS FOLLOWED, WARHOLM SAYS HIS BIGGEST INSPIRATION IS HIS LOVE FOR THE SPORT.

The postponement of the Olympic Games last year took their toll on motivation, but Warholm said the delay also helped him raise the bar: “The mindset comes back again because you need to try to turn the tables and see if you can make this an advantage. I was able to continue the training and I think, if it wasn’t for the pandemic, I wouldn’t have been able to run 45.94 at the Olympics.”

Warholm says he fully embraces the vision of “Only See Great”: “Every time I step on a track, I try to give it my all and I hope people see that and get inspired by the way I’m attacking my races. I think attitude is something that we can all have, and we can all learn.”

The idea for PUMA’s “Only See Great” campaign was inspired by cultural icon, entrepreneur and philanthropist Shawn “JAY-Z” Carter who first said: “I only see great. I don’t see good. I don’t see compromise. We should always strive to make something great, something that will last.”

Campaign abonnieren