Eugene, USA, Juli 15, 2022
PUMA nimmt die schnellste Frau der Welt Elaine Thompson-Herah unter Vertrag

Die globale Sportmarke PUMA hat die fünffache Olympiasiegerin und schnellste Frau der Welt Elaine Thompson-Herah unter Vertrag genommen. Die 30-jährige Jamaikanerin verstärkt die beeindruckende Riege der Leichtathlet*innen des Unternehmens vor den Leichtathletik-Weltmeisterschaften 2022 in Eugene, Oregon, USA.

Elaine Thompson-Herah ist die erste Frau in der Geschichte, die das „Sprint-Doppel“ bei aufeinanderfolgenden Olympischen Spielen gewonnen hat, indem sie sowohl bei den Olympischen Spielen 2016 in Rio als auch 2020 in Tokio Gold über 100 Meter und 200 Meter holte. Abgesehen von ihren historischen olympischen Erfolgen wurde Elaine Thompson-Herah zur schnellsten Frau der Welt, als sie beim Prefontaine Classic in Eugene, USA, eine Zeit von 10,54 Sekunden life.

„Wir sind begeistert und stolz, dass Elaine sich für die PUMA-Familie entschieden hat,“ sagte Björn Gulden, CEO von PUMA. „Mit ihrer Geschwindigkeit verkörpert sie alles, wofür wir als Marke stehen. Elaine ist letztes Jahr die zweitschnellste Zeit in der Geschichte des Frauensprints gelaufen und ist nur 0,05 Sekunden vom Weltrekord entfernt. Sie hat den 100-Meter-Weltrekord fest im Visier und wir möchten ihr dabei helfen, dieses Ziel mit Hilfe unserer innovativen Performance-Produkte zu erreichen.“

PUMA x Elaine Thompson Herah
PUMA x Elaine Thompson Herah

PUMA hat eine lange Geschichte in der Leichtathletik und sponsert den jamaikanischen Leichtathletik-Verband seit 2002. Elaine Thompson-Herah schließt sich nun ihrem jamaikanischen Landsmann, dem Sprint-Superhelden, Weltrekordhalter und Olympia-Goldmedaillengewinner Usain Bolt an.

„PUMA passt einfach super zu mir, ein Unternehmen, das seit Jahrzehnten mit dem schnellsten Mann der Welt zusammenarbeitet“, sagte Elaine Thompson-Herah. „Ich bin begeistert, Teil einer solchen Elitegruppe zu sein und kann es kaum erwarten, loszulegen. Ich möchte unbedingt den 100-Meter-Weltrekord brechen. Der aktuelle Rekord ist seit 34 Jahren ungeschlagen. Jetzt ist es an der Zeit. Ich denke, es gibt noch eine Menge, das ich entfesseln kann."

Herzogenaurach, Deutschland, 10. August 2022
PUMA nimmt südkoreanischen Hochspringer Woo Sanghyeok unter Vertrag
Das Sportunternehmen PUMA hat den erfolgreichen südkoreanischen Hochspringer Woo Sanghyeok unter Vertrag genommen. Er wird die Performance-Produkte des Unternehmens ab dem Diamond League Meeting in Monaco tragen.

Der 26-Jährige hat schon mehrere Medaillen gewonnen, zuletzt Gold bei den Hallenweltmeisterschaften in Belgrad und Silber bei den Weltmeisterschaften in Eugene. Beim Hallen-Event im tschechischen Hustopeče hat er 2022 mit 2,36 Metern auch einen persönlichen Rekord und den südkoreanischen Rekord aufgestellt. 

Wir sind begeistert, dass Sanghyeok ein Teil der PUMA Family wird“, sagt Pascal Rolling, Head of Sports Marketing bei PUMA. „Wir glauben, dass er in den kommenden Jahren einer der besten Hochspringer der Welt sein wird.

Bei PUMA ist Woo Sanghyeok Teil einer Gruppe von internationalen Spitzenathlet*innen wie dem Weltrekordhalter über 400m Hürden Karsten Warholm, dem Weltrekordhalter im Stabhochsprung Armand „Mondo“ Duplantis und den Jamaikanischen Sprinterinnen Shericka Jackson und Elaine Thompson-Herah.

 
SOMERVILLE, MASSACHUSETTS, FEBRUARY 23, 2023
PUMA RELEASES ITS NEWEST UPDATE: DEVIATE NITRO ELITE 2

PUMA is releasing its newest update to its running lineup, the Deviate NITRO ELITE 2.

Elite runners require high-performance products that don’t just keep up but excel. When it’s about beating your PR every time, you need propulsion, next-level cushioning, and stabilization. That’s why PUMA reworked Deviate NITRO Elite 2 to incorporate the latest and most innovative engineering.

“The deviate elite has been my go-to racing shoe, and” said Molly Seidel, U.S. marathoner for PUMA and Olympic Bronze medalist. “I can’t wait to take the new and improved version two to the roads in 2023!”

The Deviate NITRO Elite 2 is a running shoe redesigned for explosive, race day propulsion. A carbon fiber PWRPLATE ensures stability and maximum running efficiency, while NITRO Elite foam offers supreme cushioning that won’t weigh you down. It’s a running go-to made with lightweight monomesh and durable PUMAGRIP rubber for multi-surface traction and an effortless run.

Tech Specs:

• Stack Heights: 28mm forefoot / 36mm heel

• HTD: 8mm

• Weight: 176 grams (women’s), 211 grams (men’s)

• Key Technologies: Super Critical NITRO Elite foam; carbon fiber PWRPLATE; PUMAGRIP LT

The Deviate NITRO ELITE 2 will be available on February 1 on PUMA.com and in store at PUMA Flagship stores and select retailers globally.

Herzogenaurach, Germany, April 15, 2023
THE PUMA FOREVERRUN NITRO IS A BOLD CONVERGENCE OF SPORTS AND FASHION

Inspired by PUMA running technology, the new ForeverRun NITRO comes from the world of sports but is here to take over the streets.

The ForeverRun leverages performance innovations to create a style-forward runner that challenges the barriers between sports and fashion. The core of the ForeverRun NITRO’s performance credentials sits in its sole unit, which provides unparalleled cushioning and stability, with an unmissable gradient color scheme.

A member of the NITRO™ family, the ForeverRun is a sports silhouette for the style set. Best-in-class NITRO™ foam cushioning ensures lasting comfort from morning until night, making this pair perfect for the streets, the catwalk, and beyond. Colors are inspired by Futrograde, PUMA’s FW22 New York Fashion Week runway show, the ForeverRun NITRO is showcased in gradient hues that originally debuted on the runway.

The shoe’s debut colorways come with a full-white or full-black upper, resting atop a gradient-hued sole unit featuring unmissable NITRO™ text branding.

Notes to Editors

PUMA welcomes the PUMA ForeverRun NITRO, a close relative of the PUMA FASTROID NITRO and PUMA Fast-R NITRO Futrograde.

PUMA NITRO™ cushioning is a specialized, nitrogen-infused foam that maximizes response and bounce while remaining super-lightweight. Nitrogen infusion amplifies the inherent properties of foam, making it highly springy and soft.

 

Somerville, Massachusetts, September 1, 2022
PUMA Launches SEASONS, an Elevated Outdoor Collection

Global sports brand PUMA will launch a new outdoor footwear and apparel collection called SEASONS, a line of elevated performance pieces made with technical materials and innovative, stay-dry features.

The SEASONS collection is rooted in trail running and versatile for outdoor activities. It was created to protect against the elements by using functional, performance materials like GORE-TEX in its multi-terrain trail footwear, and Sympatex—a three-layer waterproof, windproof, and breathable fabric made from 100% recycled material—in the Stormcell Jacket. The SEASONS collection is ready to tackle off-road terrain and various weather conditions.

“As a result of the COVID-19 Pandemic and the closure of gyms and studios, we saw more and more people looking to the outdoors for fitness, health, and wellness,” said Erin Longin, General Manager, PUMA Run Train. “We knew this would be a lasting behavior and people were looking for gear that would perform in the outdoor environment, which is why we created SEASONS as an extension of our RUN PUMA performance collection.”

The apparel collection uses cell technologies—stormCELL, rainCELL, dryCELL, and warmCELL—to protect against the elements. Key products in the launch collection feature a waterproof Stormcell Jacket, Raincell Jacket / Pant, and Down Jacket for the autumn, winter season. The collection also features new additions to PUMA’s trail running footwear offering with a new, lightweight trail shoe in FAST-TRAC NITRO GTX and an updated Voyage NITRO 2 GTX.

For multi-terrain. For outdoor conditions. For all SEASONS.

 

SEASONS Stormcell Jacket

Providing extreme weather protection, the Seasons stormCELL Jacket is a high-performing go-to when the going gets tough. Made with Sympatex—a three-layer waterproof, windproof, and breathable textile, the seam-sealed shell features an oversize adjustable hood with reflective bungee collar, hook and loop extended cuff, bonded two-way pit zips, and hem adjustments for a customized fit. Countless dry storage options—including multiple water repellent bonded zipper options and hand pockets with an internal bag—mean you’ll be prepared for whatever comes your way.

stormCELL: Technical, seam-sealed material constructions are engineered to help protect against extreme conditions and keep you dry and comfortable.
FOREVER BETTER: Three-layer waterproof, windproof, and breathable Sympatex fabric is made from 100% recycled material as a step toward a better future.

  • Outer shell designed to be layered over insulated products when needed
  • 3L breathable, waterproof, and windproof shell
  • Fully taped heat-sealed seams for waterproof protection
  • Bonded zippers with storm flaps
  • Reflective extended zipper pulls
  • Performance seaming for optimal mobility and fit
  • Two-way pit zips for ventilation
  • Attached oversize fully adjustable hood with bonded visor
  • Extended cuff with adjustable hook and loop closure
  • Four secure exterior pockets
  • Two large internal stow pockets
  • One secure small internal bag
  • Hem adjustments
  • Interior hang loops
  • Black reflective branding

SEASONS Down Jacket

Conquer winter in the Seasons Down Jacket, featuring innovative warmCELL—a thermal insulation that traps heat close to the body for supreme warmth. An adjustable fitted hood, elastic bound cuff, and technical hem adjustments enhance the performance of this chill-proof style. Zip hand pockets are ideal when temps drop, while an internal chest pocket with packable bag and stow pockets will protect your stuff so you can focus on more important things, like your outdoor excursion.

warmCELL: Thermal insulation traps heat close to the body to help keep you warm in cold conditions.

  • 750 fill power
  • 90/10 RDS duck down
  • Designed to be layered under stormCELL Jacket or worn on its own
  • Packable with included bag
  • Nylon micro water-repellent ripstop
  • Three-piece fully adjustable hood
  • Reverse coil zippers with extended pulls and zip garages
  • Performance seaming and underarm gusset for optimal fit and mobility
  • Secure fitted cuff
  • Hem adjustments
  • Three secure exterior pockets
  • Two large interior stow pockets
  • Black reflective branding

SEASONS Raincell Jacket

An elevated water-repellent outer layer, the Seasons rainCELL Jacket features an adjustable hood with visor and bungee collar for wet weather protection. An extended cuff with hook and loop closure offers additional coverage and a secure fit. Internal seam sealing in key areas acts as an extra barrier so you can power through, whatever the forecast. Two bonded zip-front pockets provide convenient dry storage for everything—from phone to fuel.

rainCELL: Technical material constructions are engineered to help protect against rainy conditions and keep you dry

  • Water-repellent stretch woven material
  • Softshell designed to be layered
  • Performance seaming for optimal mobility and fit
  • Heat-sealed seams at hood and shoulder
  • Water-repellent bonded zippers
  • Storm flap with zip garage
  • Three-piece fully adjustable hood
  • Extended cuff with adjustable hook and loop closure
  • Hem adjustments
  • Two secure exterior pockets
  • Interior hang loops
  • Black reflective branding

SEASONS Raincell Pant

Featuring stretch material, the Seasons rainCELL Pant provides water-repellent coverage without restriction. Reinforced articulated knees further the ease of movement and add durability, while an elastic back waistband with belt loops and full zip fly with hook and loop closure ensure a stay-put fit. The gusseted zipper ankle offers enhanced shoe coverage, and two bonded zip front pockets are ideal for stashing essentials. Adventure on—rain or shine.

rainCELL: Technical material constructions are engineered to help protect against rainy conditions and keep you dry

  • Water-repellent stretch woven material
  • Performance seaming for best mobility and fit
  • Fully functioning fly with hook and loop closure
  • Half elasticated waistband with belt loops
  • Water-repellent bonded zippers with garage
  • Gusseted crotch for comfort
  • Four secure pockets, including interior stash pocket
  • Reinforced articulated knees
  • Lower leg zipper with gusset for maximum shoe coverage
  • Black reflective branding

FAST-TRAC NITRO GTX

Featuring a waterproof and breathable GORE-TEX upper, the FAST-TRAC NITRO GTX thrives in challenging conditions. A durable rubber PUMAGRIP ATR outsole provides reliable multi-terrain traction, while NITRO foam is ultra-responsive and cushioned. Light up your next adventure with sleek, reflective branding.

VOYAGE NITRO 2 GTX

With waterproof GORE-TEX, the Voyage NITRO 2 GTX keeps moisture out while still offering ultimate breathability. The outsole is next level with innovative PUMAGRIP ATR—a durable rubber compound designed for harsh elements and tough trails. NITRO foam provides propulsion and cushioning, while the bootie construction ensures dirt stays on the trail.

DEVIATE NITRO 2 WINTERIZED

Optimized for inclement weather, the Deviate NITRO 2 Winterized is an all-season upgrade to its award-winning predecessor. Featuring a water-repellent upper, the new iteration also

incorporates a full-length layer of premium NITRO Elite foam at the midsole for supreme cushioning and peak propulsion. A reworked PWRPLATE acts as a lever for maximum energy transfer at toe-off, while improved traction rounds out this tech-packed running shoe.

PUMA’s SEASONS Collection will be available starting September 2022, on PUMA.com, PUMA Stores, and selected retailers worldwide.

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Herzogenaurach (Germany), August 26th, 2021
Work out with the kids: PUMA and CYBEX launch collection of strollers aimed at active parents

Sports company PUMA and German expert in child goods CYBEX have created a collection of strollers aimed at active parents who enjoy taking their children along when they exercise.

The collection will feature two styles. The ZENO is a 4-in-1 stroller which can be pushed, pulled, or even attached to a bike or skis, while the AVI is a lightweight sport stroller, ideal for running. Both products feature reflective elements and protective PUMA ‘stand guards’ on strategic areas of the strollers, to allow for optimal visibility at any time of the day.

“This year, PUMA has introduced innovative technologies, such as NITRO Foam, and launched a whole new family of performance running shoes,” said PUMA CEO Bjørn Gulden. “A perfect addition to these are the products that we created together with CYBEX . The two strollers are running products for parents who want to keep up their active lifestyle.”

Both the ZENO and AVI strollers will appear in a brand-new design, giving them an athletic look and feel which is inspired by the PUMA’s latest running campaign.

“We are excited to announce this first-time partnership and collaboration. Our shared  passion for products, our vision for the future of running and active modern parenthood are perfectly aligned with Puma”, said CYBEX CEO Johannes Schlamminger. “Our commitment to creating technologies with state-of-the-art innovation make this joint venture one that can really spark change for runners and parents.”

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Boston, Massachusetts; June 25th,  2020
PUMA's Newest running shoe offers a light feel and responsive Ride
Global sports brand PUMA has just released UltraRide, its latest performance running shoe, designed to remove excess materials for a light feel and responsive ride.

UltraRide is created for runners looking to reach their next running goal. Built on the foundation of Reductionist Theory, UltraRide reduces weight with outsole cutaways to leave runners with the basic running essentials: cushioning and responsiveness for limitless potential. A light, airy upper and supportive midsole plate merge through a dynamic bridge design. Combined with PROFOAMLITE for cushioning and rubber surface area for power transfer at toe-off, UltraRide helps runners reach their highest potential. The global campaign feature two of PUMA’s Norwegian athletes, two-time World Champion Karsten Warholm and hurdler, Amalie Iuel.

“With UltraRide, we designed the shoe to give runners what they are looking for in a running shoe,” said PUMA Run Train Global Director, Erin Longin. “The lightweight upper and responsive PROFOAMLITE midsole, combined with the PROPLATE ensures a spry and comfortable stride for runners training for their next goal.”

 

The key benefits of this performance running shoe are:

  • Propulsion: An engineered propulsion plate provides midfoot stability for a smooth gait cycle, resulting in a reflex toe-off and propels the runner faster through every stride
  • Lightweight: PROFOAMLITE is a new and improved high rebound EVA that pushes the boundaries of lightest-possible weight with instant cushion
  • Airy and Breathable: Open-holed mesh allows for maximal ventilation while a dynamic underlay system offers support

 

Shop UltraRide starting June 25th on PUMA.com, PUMA Stores, and selected retailers worldwide.

 

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