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Herzogenaurach, Germany, January 12, 2023

PUMA AND NEYMAR JR. TAKE YOU INTO THE FUTURE OF FOOTBALL AND HOST A COMPETITION TO FIND THE NEXT FUTURE AMBASSADORS

PUMA has today launched the next evolution of the FUTURE football boot franchise. Taking you into the future of football, PUMA will launch the new boot at a special FUTURE World event in Paris. The launch event will be hosted by Neymar Jr. as he looks for the next future star of the game and hopefuls from around the world get the chance to compete in front of the Brazilian superstar to become PUMA Football ambassadors for 2023.

The FUTURE football boot stands for future of innovation and technology. The boot is all about pushing the boundaries of what can be done on the pitch, all whilst doing it with style. The new FUTURE implements a radical new redesign engineered for ultimate agility. The new edition features an innovative FUZIONFIT360 dual mesh upper and integrates PUMA exclusive PWRTAPE technology to enhance support for a space-age adaptive fit, so you can focus on driving the opposition crazy, whether you’re playing with or without laces.

“The introduction of the PWRTAPE technology is an exciting innovation. The placement of the PWRTAPE is based on strain data collected from measuring strain forces on the upper of the boot during a variety of key football movements that include accelerating, running, cutting and kicking,” said Florian Nemetz, Senior Product Line Manager Teamsport Footwear. “The PWRTAPE has then been integrated in a zig-zag pattern to provide targeted support in the high strain areas. This provides our athletes with optimal support with an ultimate locked in fit so you can move without constraints when performing key movements on the pitch.”

To allow athletes to unlock their creativity, the FUTURE features engineered 3D textures placed in key contact zones to enhance ball grip and control when passing, dribbling, and finishing. Another new upgrade to the FUTURE is an all-new plate that includes a split composition designed for ultimate traction and stability.

The Dual-Density Motion System Outsole is made up of a PEBAX composition in the heel for stability and explosive energy transfer with a flexible TPU composition in the forefoot for enhanced flexibility when making sharp changes of direction. Paired with a lightweight Nano Grip sockliner insole, the technology minimizes foot slippage inside the boot, allowing you to maintain power transfer for explosive movements.

“The FUTURE continues to evolve. I need a boot that feels comfortable and allows me to move with speed in all directions. The new FUTURE feels even more supportive and adaptive which helps me to make quick cuts when dribbling with the ball, so I can play without restraint,” said Neymar Jr. “The launch of the new boot is also a beautiful moment because we are looking to find the FUTURE of the game by giving anyone the chance to compete in our FUTURE challenge to become a member of the PUMA family.”

Made for her, the new FUTURE Women’s fit has based the volume and instep height on the anatomical shape of a women’s foot for a high performance fit that puts women first. The FUTURE will be worn by Neymar Jr., Julia Grosso, Dzsenifer Marozsán and James Maddison. As a step toward a better future the upper of the FUTURE features at least 30% recycled materials.

The PUMA FUTURE Supercharge edition is available on pre-sale from January 12th at PUMA.com, PUMA stores and specialist football retailers. The FUTURE will then be released globally on January 19th.

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Herzogenaurach, Germany, August 29, 2022

READY TO REPRESENT. PUMA UNVEILS BOLD NEW FEDERATION AWAY KITS CELEBRATING NATIONAL CULTURE AND DESIGN

Global sports company PUMA has today unveiled their 2022 national team Away kits. The bold new design language reinterprets national motifs from football, culture, and nature, bringing them together in ways that turn each jersey into a statement piece for the nation and the national team.

The new jerseys arrive in two iterations. The Authentic jersey features ULTRAWEAVE performance fabric and dryCELL sweat-wicking technology, making the jersey the lightest and most comfortable PUMA has ever made. When the game is on the line, they are engineered to make every second count. The Replica jersey is made with 100% recycled polyester and equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch, or place. Both versions of the jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

The Azzurri honor the Tricolore. The white jersey lights up in bold graphics and proud details inspired by the colors of the national flag. The custom gold accents pay tribute to Italy’s golden footballing heritage.

Das Team fly their colors. Inspired by the national flag, the white, black and red Austria Away jersey combines the team emblem, country name, and national colors into a bold front panel graphic that celebrates all things Austria.

From generation to generation. The 2022 Czech Republic Away jersey in white, red and blue takes inspiration from the team’s emblem to celebrate the nation’s storied footballing heritage.

Football and folklore are one and the same in the Iceland Away jersey. The graphic at the center pays homage to the four protectors of Iceland: the dragon, the bull, the griffin, and the giant, as seen on the national coat of arms and the national team emblem.

The Eagles have landed. The white 2022 Serbia Away jersey features gold accents and bespoke front panel graphics to celebrate Serbia’s footballing heritage. Central to the crest is a stylized reference to the coat of arms found at the Prince Mihailo Monument in Belgrade. Established in 1882, at the founding of the kingdom of Serbia, the coat of arms is incorporated into the crest to unite the team and the fans.

Stand for Suisse. The off-white Switzerland Away jersey is lit up by red graphics and accents that pay tribute to the national flag, federation emblem, and everything they stand for.

Bold meets proud in the new Ghana Away jersey. The block graphic at the center reinterprets the national flag through the visual language of traditional Ghanaian textile patterns. The “Ghana” lettering, federation emblem, and the Black Star of Ghana complete the statement.

Football meets culture in the 2022 Egypt Away jersey. The central graphic represents the three pyramids of Giza in the style of ancient Egyptian ornaments and features a centrally aligned federation emblem to complete the look.

Details make all the difference in this 2022 Morocco Away jersey. The team emblem at the center is complemented by tonal graphics that pull from traditional Moroccan mosaics.

Fast meets ferocious in the new Senegal Away kit. The national flag, federation emblem, and “Les Lions” lettering take center stage, complemented by an abstract graphic of a lion’s mouth to celebrate the bravery and intensity shown by the Lions of Teranga, Africa’s reigning champions.

The nation and the national team are one in the Côte d'Ivoire Away jersey. Bold graphics at the center combine the national flag, federation emblem, and the team nickname “Les Éléphants,” paying tribute to Côte d'Ivoire’s national animal.

South America Away Kits — **SOUTH AMERICA**
AWAY KITS

The White and Red are cut from the same cloth. The new 2022 Paraguay Away jersey reinterprets the team’s emblem through an aesthetic of traditional Paraguayan textile patterns.

The Uruguay Away jersey looks to the federation emblem and the national flag for a fresh and fearless take on the national team identity. The country flag and the “Uruguay” script complement the centrally aligned crest.