Sportlifestyle company PUMA and watch and jewellery company MYWA, founded by Swiss private investors, have signed a license agreement for watches, effective end of April 2009. The license contract with former licensee EganaGoldpfeil will terminate at the same time. The new license agreement with MYWA – a company that is under management by the owners of Swiss watch group Mondaine – has a global reach.

The watch collections continue to be available in PUMA Stores as well as retail stores. With this new licensing deal, PUMA continues its successful range of watches, using the longtime watch expertise to bring newness and innovation to the market.

Currently, PUMA has also granted licenses for the manufacture of bodywear, socks, personal care products, glasses and sunglasses.

Photo Credits: Robert Ashcroft/ PUMA