PUMA proudly associates with the retrospective ‘From Fashion to Back’ in support of its Creative Director Hussein Chalayan.

PUMA® Creative aims to bring together individual artists and cultural organisations to provide them with a platform for exchange and global exposure. Partnering with the London Design Museum, PUMA continues its efforts to support creative talent.

Global designer, artist and filmmaker, Hussein Chalayan brings his use of new technology and forward-thinking design to all PUMA Sport Fashion collections. ‘As the main sponsor of the exhibition, we celebrate both our close partnership with Hussein Chalayan as well as our commitment to design as integral part of the PUMA brand’ says PUMA Chairman and CEO Jochen Zeitz.

Two limited edition T-shirt designs have been exclusively developed by Hussein Chalayan for the exhibition and will be available at the Design Museum shop and the PUMA Concept Store, Carnaby Streeet from January 19th.