E-business / Digital
Global App Growth and Retention Manager
Herzogenaurach, Germany
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
Your Talent
- University degree in a relevant field of studies
- Minimum of 4 years of experience in app growth and retention roles, with a deep understanding of mobile app ecosystems, user behavior, and performance analytics
- Results-driven, creative thinker with a passion for maximizing user engagement
- Proven track record in scaling mobile applications, leveraging data-driven insights to optimize user experiences, and implementing innovative growth initiatives
- Highly motivated and strategic thinking
- Interest in industry trends and competitor landscapes to be able to inform strategic decision-making
- Excellent communication skills in English (verbally and written)
- Option to relocate to the PUMA Office in Barcelona
- This opportunity will be available in fulltime or parttime.
Your Mission
- Own the design of a performance marketing plan for App customer acquisition and retention
- Execute and optimize paid media campaigns for App acquisition and retention
- Ensure customer segments are available to target in paid media and CRM
- Create automated & lifecycle campaigns executed via push, in-app and email
- Work with Commercial Marketing and App Product Head to ensure high performing creative and messaging
- Ensure cost effective acquisition strategies, acquiring the lowest cost, highest value new users through targeted paid media campaigns
- Create compelling, persuasive app store listings (ASO) that enhance visibility, conversion rates and user understanding of the app’s value proposition
- Develop and implement referral programs, loyalty initiatives and in-app promotions to boost user retention and increase lifetime value
- Monitor and analyze marketing campaign performance, providing regular reports and insights to the team to drive informed decision-making
- Collaborate cross-functionally with marketing, product, and analytics teams to identify opportunities for user growth and to enhance user satisfaction
- Be responsible for developing and executing comprehensive strategies to drive user acquisition, engagement, and retention on a global scale.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA supports over 21,000 employees across 51 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
