ARCHIVE STORIES

THE CREATION OF THE ARCHIVE

Since 1948, we are writing history with our legendary athletes. We have often been the first brand to introduce ground-breaking innovations and we gathered lots of stories.

All of these stories, innovations and milestones have now been collected in our PUMA Archive. Dive right in and find insightful anecdotes about our athletes, icons, inventions and shoes, or watch the first films produced by the archive.

To begin with, the video "The Discovery" tells you how the archive was first set up and why Helmut Fischer, Mr. PUMA, plays such a crucial role. 

NEW BEGINNINGS

To secure the legacy of our brand, we decided to give our archive a makeover using professional tools to archive and capture the entire collection. Shoes have been stored digitally with a 3D scanner so they can be kept for posterity. The database serves as a search tool and an instrument for digital long-term archiving, as well as a source of inspiration.

The aim of the PUMA Archive is not only to store the shoes and textiles that embody PUMA as a brand, but to also secure the legacy of our greatest PUMA Athletes. Take a look behind the scenes to see how the PUMA Archive was built in 2018.

HISTORY SHOWCASE

Decades of sports history and innovation have been collected in our PUMA Archive.

Since not everyone has the chance to stop by at the archive in Herzogenaurach, we also take part in international exhibitions.

A CULTURE OF FIRSTS

Since our foundation 1948, PUMA has often been the first brand to introduce ground-breaking innovations in sports and fashion.

FOREVER. FASTER. has always been in our nature as a true sports brand and we used all of our expertise to help athletes get to the very top. We have set trends in fashion that have left our competitors with nothing but late copies.

Come with us on a journey through time and enjoy some of the best ever moments in sports. 