This is PUMA

When you’re fast, you set the pace. The game moves slower. The ball looks bigger. This is how the greats change the game. This is how they win. PUMA invites you to break through your limits, unlock transcendent athletic performance, and see the game like we do: FOREVER. FASTER.

BE BRAVE

We are never afraid to take risks. We stand up for our beliefs and are prepared to make the choices that will push sports forward.

BE CONFIDENT

Everything we do, we do with conviction. We back our instinct to do the right thing and we are always bold in our actions.

be Determined

Nothing deters us from realising our dreams. We believe success is an endless pursuit to improve ourselves and the way we play.

be Joyful

For us sport is more than winning at all costs. We live to play the game and revel in the pure joy of sporting competition.

“I always think that,
I am Forever. Faster.”

ANDRE DE GRASSE

“Whatever I do, I Do It With Passion.”

KARSTEN WARHOLM

“I Sometimes Imagine That I Am A Bird.”

YAROSLAVA MAHUCHIKH

“My Single Goal is to Become the Greatest. If I Get to Be A Legend, I’ve Achieved my Goal.”

USAIN BOLT

OUR SPORTS

Share the excitement in Teamsports, innovate with Golf, bring style into Running & Training and performance into Motorsports. In light of our FOREVER. FASTER. mantra, we bring a high level of brand heat to sports and elevate PUMA to the next level.

Explore our sports

Puma — **ANNE-LAURE DESCOURS**
CHIEF SOURCING OFFICER

Hubert Hinterseher — **HUBERT HINTERSEHER**
CHIEF FINANCIAL OFFICER

MEET THE MANAGEMENT

**HÉLOÏSE TEMPLE-BOYER**
CHAIR OF THE SUPERVISORY BOARD OF PUMA SE

Jean Francois Palus — **JEAN-FRANÇOIS PALUS**
MEMBER OF THE SUPERVISORY BOARD OF PUMA SE

Fiona May — **FIONA MAY**
INDEPENDENT MANAGEMENT CONSULTANT

**THORE OHLSSON**
DEPUTY CHAIRMAN OF THE SUPERVISORY BOARD

**BERND ILLIG**
EMPLOYEES' REPRESENTATIVE

**MARTIN KÖPPEL**
EMPLOYEES' REPRESENTATIVE

MEET THE BOARD

_{Photo Credits: Christoph Maderer/ PUMA}

PUMA in Figures

8.602

BILLION EURO SALES IN 2023

622

MILLION EUROS EBIT IN 2023

≈21,000

EMPLOYEES

1948

FOUNDING YEAR

PUMA HEADQUARTERS

Herzogenaurach, Germany

PUMA BRANDS

STICHD

What you wear contributes to how you perform – this includes what you wear underneath as well. Affiliate company stichd is a member of the PUMA Group. It develops, produces and distributes bodywear and socks for PUMA as well as other well-known brands.

Discover stichd

COBRA PUMA GOLF

COBRA PUMA GOLF believes the game of golf should be fun. Golfers of all skill levels can enjoy the game and everything about it through innovative and performance-oriented shoes, apparel and clubs.

Take a swing