ONLY SEE GREAT

PUMA takes consumers into the minds of its athletes and ambassadors with its new brand campaign ‘Only See Great’, to spread a vision of hope, optimism and self-belief. It will explore the career path of our brand ambassadors, as they will talk about their own journey to striving for greatness, listening to their hearts, and finding a vision that no one else can see. It will also explore the very idea of achieving greatness, what it means to struggle to do so, and how our perceptions of greatness have expanded over the last year.

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"Greatness is doing things that no one has ever done before"

In a video interview with PUMA, the world record holder and retired Jamaican sprinter Usain Bolt speaks about his extraordinary athletic performances, starting from the very first successes and setbacks to becoming a legacy.

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"DO WHAT HAS TO BE DONE TO ACHIEVE GREATNESS"

In a video interview with PUMA, the current 400m hurdles world record holder and World Athlete of the Year 2021 Karsten Warholm speaks about his motivation to stay at the highest level in sports and how he set his record-breaking performance, starting from the very first successes, which happened thanks to a balanced mix of professional preparation and by trusting his instincts.

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“THAT’S WHEN I KNEW MY LIFE HAD CHANGED”

PUMA Ambassador and sports legend Boris Becker talks about his passion for tennis and who truly is the greatest tennis player of all time. Boris, who in 1985 became the first unseeded player to win Wimbledon, sat down with PUMA as part of our “Only See Great” campaign.

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"I HOPE MY LEGACY WILL BE A MORE DIVERSE SPORT"

PUMA talked with seven-time Formula 1 World Champion Lewis Hamilton, about his vision of greatness in sports and in life, as part of the company’s “Only See Great” campaign. Apart from being one of the most successful Formula 1 drivers, Lewis Hamilton is also a philanthropist who wants to use his positive influence for the better.

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"WALK IT LIKE YOU TALK IT!"

Three-time MMA world champion and PUMA Ambassador Joanna Jędrzejczyk talks about her vision of mixed martial arts, her training approach, her victories and what it means for her to be part of PUMA’s“Only See Great” campaign.

“What separates being good from being great? It’s all about standing your ground and walk it like you talk it. It doesn’t matter how hard the road is, you have to get it. Per aspera ad astra!” –Joanna says.