FOR ALL TIME.
This marketing campaign highlights PUMAs deep legacy as the Classic sneaker brand. PUMA will be examining the meaning of the word “Classic” through products, content, and impact created by “The Collective,” a group of Iconic Culture Influencers, who have shaped the sneaker game over the last 50 years.
Each member of The Collective will highlight various Classic PUMA sneaker silhouettes with interviews, creative content, and product designs that help define both what it means to be a Classic, and what it means to have timeless influence.
Watch member campaign videos on our youtube CHANNEL HERE
From the streets to the courts, from the 1960s to today, PUMA Classics have been shaping sport and streetwear culture since day one. Their iconic silhouettes have been worn by the greats of every generation, and they continue to change the game today with their timeless designs and powerful legacies. It’s time to honor the sneaker icons of the past, present, and future – and to celebrate the next generations who will wear them and contribute to their stories.
shop puma classics here