ONLY SEE GREAT
PUMA UNVEILS “ONLY SEE GREAT” BRAND CAMPAIGN TO SPARK OPTIMISM AND SELF-BELIEF
PUMA takes consumers into the minds of its athletes and ambassadors with its new brand campaign ‘Only See Great’, to spread a vision of hope, optimism and self-belief ahead of major sporting events this summer - following what many consider to be one of the most challenging years in quite some time.
‘Only See Great’ will explore the career path of our brand ambassadors, as they will talk about their own paths to striving for greatness, listening to their hearts, and finding a vision that no one else can see - despite the challenges the world has been through as a result of the global pandemic. It will also explore the very idea of achieving greatness, what it means to struggle to do so, and how our perceptions of greatness have expanded over the last year.
The campaign idea was inspired by cultural icon, entrepreneur and philanthropist Shawn “JAY-Z” Carter who first said: