Josh Calabrese

Alone we can do so little,
together we can do so much.

Helen Keller
Author and political activist

Striving for a more sustainable world puts us all on the same team. To do our part and become an ever more sustainable company, we depend on what our stakeholders and industry peers share with PUMA. The feedback and expertise of our stakeholders, as well as the collaborations with our industry peers is indispensable for our progress.


PUMA basketball

Stakeholder Dialogue

What are the key sustainability issues that PUMA is facing and what do experts expect from us? To find the answers, we meet up at our headquarters with our stakeholders once a year.


taking decisions

Since 2003, we have invited representatives from NGOs, industry, suppliers, universities, private organizations such as WWF, bluesign®, Better Work, Borussia Dortmund, Harvard University to our stakeholder meetings.

What started off as a small discussion in roundtable format has now evolved to a forward-thinking conference with members of many different organizations joining in. The intense, sometimes heated, discussions with stakeholders have always provided us with constructive feedback on our sustainability strategy and supported our progress.

PUMA's Most Material Aspects

Feedback from our stakeholders has helped us identify and focus on PUMA’s most essential aspects with the highest influence on business success. We have separated these into environmental, corporate, supply chain, and product related goals.



We work together with a number of national and international organizations and programs, and engage extensively with stakeholders and experts to cover all bases.

Social Compliance

ILO Better Work

As a Buyer Partner of the Better Work Program, PUMA commits to use Better Work audits in lieu of our own social assessments in Vietnam, Cambodia and Bangladesh. The aim is to relieve our suppliers from social audit fatigue. 


Fair Labor Association

As an active and accredited member of the Fair Labor Association (FLA), PUMA continues to work towards improving the labor conditions in supplier factories.


Fair Factory Clearinghouse

The Fair Factory Clearinghouse (FFC) facilitates informed ethical business decisions by providing a shared database to brands like PUMA. We have partnered with FFC to support shared social compliance monitoring and collaboration with other brands.


Social & Labour Convergence Project

The Social & Labour Convergence Program (SCLP) seeks to improve working conditions by creating one converged assessment for suppliers within the global apparel and footwear supply chain. PUMA actively supports and engages in the development of this assessment, seeing the advantage of reducing audit efforts within the industry and allowing a shift towards capacity building measures.

Human Rights

UN Global Compact

The United Nations Global Compact (UNGC) is a United Nations initiative encouraging businesses worldwide to adopt sustainable and socially responsible policies, and to report on their implementation. PUMA remains committed to the UNGC and its ten principles on human rights, labor, environment and anti-corruption.


UN High Commissioner for Refugees

PUMA additionally works with the UN High Commissioner for Refugees (UNHCR) in Turkey to support the integration of Syrian refugees into the Turkish labor market by providing chances at our supplier factories.

Health and safety

The Bangladesh Accord

PUMA signed the Accord on Fire and Building Safety in Bangladesh, a legally binding agreement between apparel brands, retailers and trade unions designed to build a safe and healthy Bangladeshi Ready-made Garment (RmG) Industry. With this, we wholeheartedly agree to prevent fires, building collapses, or other accidents with reasonable health and safety measures.


Zero Discharge of Hazardous Chemicals Program

PUMA has the vision of a widespread implementation of sustainable chemistry and best practices. We became a founding member of the Zero Discharge of Hazardous Chemicals (ZDHC) Program, where we work together towards zero discharge of hazardous chemicals in the textile and footwear industry with the goal to improve the environment and people's wellbeing.



The AFIRM Group is a cooperative effort of chemical management professionals from leading brands, working to harmonize and promote restricted substance management across the industry. PUMA wholly supports AFIRM’s mission to reduce use and impact of harmful substances. We lend our voice to the cause for the benefit of supply chains, policy makers, the greater industry, and the consumers.

Climate Change


The independent bluesign® system pursues the unique approach to minimize the environmental impact throughout the production process. PUMA has been a bluesign® system partner since 2014 with the goal to increase the use of bluesign® approved materials in our collection. Since then, we have increased the use of bluesign® approved polyester in our apparel ranges to over 50%.


Better Cotton Initiative

BCI is a not-for-profit organization that exists to make the global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future by developing Better Cotton as a sustainable mainstream commodity. PUMA joined the Better Cotton Initiative (BCI) as a member in 2016.

PUMA shoe First Mile

Recycled polyester

PUMA works with FIRST MILE and other partners on increasing the amount of recycled polyester used in our collections. Recycled polyester reduces waste and has a lower carbon footprint than conventional polyester.



Leather Working Group

The Leather Working Group is a multi-stakeholder organization. It maintains a protocol to assesses the environmental compliance of leather manufacturers and promotes sustainable and appropriate environmental business practices within the leather industry.


Forest Stewardship Council

Forest Stewardship Council (FSC) sets the standards for a responsibly managed forest on an environmental and social level. FSC forest management certification confirms that a forest is managed in a way that preserves the natural ecosystem and benefits the lives of local people and workers, all while ensuring it sustains economic viability.


responsible down standard

The Responsible Down Standard (RDS) aims to ensure that down and feathers come from geese and ducks that have not been subjected to an unnecessary harm. RDS certification verifies that the animals' welfare has been protected their whole lifetime by inspecting each part of the supply chain, from farms and collectors to slaughterhouses, down processors, sewing factories and distribution centers. 

Water and Air


CDP – formerly called Carbon Disclosure Project – is a not-for-profit charity that runs the global disclosure system for investors, companies, cities, states and regions to manage their environmental impacts. PUMA has been participating in the project since 2006, annually publishing precise emission figures and specific goals.


Stiftung 2 Grad

The Stiftung 2 Grad (Foundation 2° – German Businesses for Climate Protection) is a CEO initiative to limit average global warming to well below two degrees Celsius. PUMA CEO Bjørn Gulden personally supports this cross-industry platform for active collaboration between science, politics and private sector.


International Finance Corporation

The International Finance Corporation (IFC) is the largest global-development institution focused exclusively on the private sector of developing countries. In cooperation with other major brands and the IFC, PUMA has launched a new supply chain climate change program to promote renewable and efficient energy consumption in our supply chain.

UN Climate Change Logo

United Nations climate change

The latest reports by the Intergovernmental Panel on Climate Change (IPCC) have highlighted the need for urgent action to fight climate change, as global warming is happening at a faster pace than previously aspected. This is why the fashion industry, under the auspices of UN Climate Change and with PUMA leading the way, agreed to a sector-wide plan of action to reduce greenhouse gas emissions and avoid the worst effects of climate change. 

They created the Fashion Industry Charter for Climate Action which contains the vision to achieve net-zero emissions by 2050 and targets such as 30% greenhouse gas emission reductions by 2030.


Our Climate Action program received a boost in 2018 with the creation of the Fashion Charter on Climate Action Initiative under the umbrella of UN Climate. We used the positive momentum to finalize and publish our science-based CO2 emission reduction target in 2019 and at the same time invested at a large scale into renewable energy – thus reducing our own emissions significantly.


Zero Discharge of Hazardous Chemicals Program

PUMA’s investment in reducing the discharge of hazardous chemicals in the textile and footwear to zero reflects on the impact on water and air. By introducing widespread sustainable chemistry and best practices, we also reduce negative influences on our most important resources.


Sustainable Apparel Coalition

Through PUMA’s collaboration with the Sustainable Apparel Coalition (SAC), we work on reducing the environmental and social impacts of our apparel and footwear products.


Partnership for Sustainable Textiles

The Partnership for Sustainable Textiles is a multi-stakeholder initiative involving the textile and clothing industry, retailers, trade unions and civil society. It pools the strengths and expertise of its members to bring about social, ecological and economic improvements throughout the entire textile supply chain.


Institute of Public & Environmental Affairs Beijing

The Institute of Public & Environmental Affairs (IPE) is a non-profit environmental research organization. It’s dedicated to collecting, collating and analyzing government and corporate environmental information to build a database and provide real-time information on pollution. The waste water test results of Chinese PUMA suppliers are publicly reported on this platform.