Josh Calabrese

Alone we can do so little,
together we can do so much.

Helen Keller
Author and political activist

Striving for a more sustainable world puts us all on the same team. To do our part and become an ever more sustainable company, we depend on what our stakeholders and industry peers share with PUMA. The feedback and expertise of our stakeholders, as well as the collaborations with our industry peers is indispensable for our progress.


PUMA basketball

Stakeholder Dialogue

What are the key sustainability issues that PUMA is facing and what do experts expect from us? To find the answers, we meet up at our headquarters with our stakeholders once a year.


taking decisions

Since 2003, we have invited representatives from NGOs, industry, suppliers, universities, private organizations such as WWF, bluesign®, Better Work, Borussia Dortmund, Harvard University to our stakeholder meetings.

What started off as a small discussion in roundtable format has now evolved to a forward-thinking conference with members of many different organizations joining in. The intense, sometimes heated, discussions with stakeholders have always provided us with constructive feedback on our sustainability strategy and supported our progress.

PUMA's Most Material Aspects

Feedback from our stakeholders has helped us identify and focus on PUMA’s most essential aspects with the highest influence on business success. We have separated these into environmental, corporate, supply chain, and product related goals.