Arne Freundt

PUMA prepares for the next chapter and appoints Arne Freundt as new CEO of PUMA

The Supervisory Board of PUMA SE has today appointed Arne Freundt as chairman of the Management Board and CEO of the Company.

He is receiving a contract for four years, effective January 1, 2023. Arne Freundt has worked for PUMA for more than ten years and has been a member of the Management Board as Chief Commercial Officer since June 2021. Bjørn Gulden’s mandate as member of the Management Board of PUMA SE expires at the end of 2022. 


PUMA Senior Head of Communication Kerstin Neuber
Kerstin Neuber
Senior Head of Communications
Gottfried Hoppe
Head of Investor Relations & Finance Strategy
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