Herzogenaurach, Germany, June 22, 2021

PUMA welcomes NHL All-Star Leon Draisaitl as brand ambassador

Global sports company PUMA has signed a long-term agreement with NHL All-Star Leon Draisaitl, who will become the first NHL ice hockey player to join the company as a brand ambassador.

Draisaitl, who was born in Germany and joined NHL team Edmonton Oilers in 2014, will support PUMA off the ice rink as an ambassador for training and lifestyle products.

Draisaitl is one of the NHL’s most successful players of his generation. In the 2019/20 season, Draisaitl firmly left his mark on the sport by becoming the first German player to win the Art Ross Trophy for scoring the most points and also being named the most valuable and most outstanding player in the NHL that year. He was also voted athlete of the year in Germany in 2020.

“Joining the PUMA Family as the first NHL player is something very special,” said Leon Draisaitl. “PUMA has teamed up with many great athletes such as Usain Bolt and Neymar Jr. and I’m excited to be part of this group.”

“Leon is a is a global star in one of the fastest and toughest sports,” said PUMA Chief Executive Officer Bjørn Gulden. “His performance, attitude and personality make him a perfect fit for PUMA!”

Draisaitl will wear PUMA’s training products including FUSE and Cloudspun apparel.


Robert Bartunek Corporate Communications
Robert-Jan Bartunek
Teamhead Corporate Communications

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