Fit Intelligence

herzogenaurach, germany - april 17, 2019

puma starts beta tester program for its fit intelligence (Fi) technology

Sports company PUMA has today announced the launch of the beta tester program for its self-lacing training shoe Fit Intelligence (Fi). 

From April 18th to 28th, 2019, tech-savvy people will be able to apply to the beta testing program through PUMA’s training app, PUMATRAC or by filling in an online form.

Aiming to fully adapt to our consumers’ needs and develop the best smart fitting product in the market, PUMA will ask selected testers to wear the self-lacing training shoe and share their feedback on its usability, design, engineering, and wearability. 

To be eligible, applicants must be over 18 years old and live in United States, Germany, United Kingdom, Japan, Hong Kong (China), Sweden, Denmark, Norway, Spain, India or Turkey. The application form can be submitted on the app PUMATRAC, which is available on the App Store and on Google Play or by filling in an online form.

Earlier this year, PUMA introduced its state-of-the-art technology platform Fit Intelligence (Fi), revealing its first self-lacing shoe. This first Fi footwear style, a training shoe for workouts and light running, will hit the stores in 2020.

Alberto Turincio Smith
Sr. Manager PR, Central Marketing, United States