Rio de Janeiro, Brazil, January 13, 2012
PUMA ANNOUNCES PARTNERSHIP WITH BOTAFOGO DE FUTEBOL E REGATAS CLUB
PUMA, one of the world’s leading sport-lifestyle brands, today announced a partnership with one of the most important teams in Brazil: Botafogo de Futebol e Regatas club. Through the multiple year partnership, PUMA will be responsible for the development of all official performance material of the alvinegro team – including the youth categories – and it will also become the official partner of replica kits, lifestyle apparel and other products that will be launched during the contract.
According to Carlos Laje, General Manager of PUMA Latin America, the company is very excited with the new partnership. “Botafogo and the city of Rio de Janeiro, worldwidely known for the mix of sport and lifestyle, are in perfect synergy with the company’s values. Joy, enthusiasm and passion for Botafogo make this partnership a perfect match. Our association with the team will further consolidate the position of PUMA as one of the leading sports brands in the world”.
“We are delighted to strengthen our portfolio with a Brazilian club as successful as Botafogo. The story and supporters from this team are unique and will enable us to further expand our brand in football, in addition to offering our customers and partners innovative products and new marketing concepts, “says Roberto Goldminc, President of PUMA Brasil.
“We are very excited about the partnership. Our uniform breathes history, has already dressed some of the greatest players of all times and is known worldwide. We can say the same about PUMA. It is one of the largest companies in this industry, is used to dress champions and will know how to take care of our kit as nobody else. This opportunity to be together makes us very proud”, states the President of Botafogo, Maurício Assumpção.
Botafogo becomes a key communication piece in the football strategy of PUMA Latin America, joining teams such as Pumas UNAM of Mexico, Independiente of Argentina, Universidad Católica of Chile and Peñarol of Uruguay. The brand has partnered with several national teams such as Italy, Czech Republic, Switzerland, South Africa, Cameroon, Ghana, Ivory Coast, Algeria, Chile and Uruguay. In addition to sponsoring international prestige players such as Sergio ‘Kun’ Aguero, Radamel Falcao, Samuel Eto’o, Cesc Fabregas, Yayá Touré, Thierry Henry, among others.
The new kit of Alvinegro club, developed by PUMA, will be launched in mid-March on a great event in Rio de Janeiro.Photo Credits: Robert Ashcroft/ PUMA