Herzogenaurach, Germany, February 8, 2022
REALITY REIMAGINED – PUMA’S NEW KOSMO RIDER
Global sports brand PUMA continues to expand its Rider franchise with the latest women’s release, the Kosmo Rider, a new shapeshifting addition all about self-expression.
The Kosmo Rider is inspired by the blurring of the physical and digital self. It’s made for those who embrace the digital as a new way to play and express who they are.
Bright colors and a chunky sole give the Kosmo Rider a bold look. The debut style plays with translucency, a textile base, and a mix of matte and translucent overlays throughout. A mesh underlay, metallic trimmings, and a sculpted formstrip add expressive accents to the shoe.
The Kosmo Rider is part of PUMA’s She Moves Us platform, which celebrates the women who have moved culture and sports forward and inspires other women around the world. To learn more, click here.
Reimagine your reality with the Kosmo Rider when it drops on PUMA.com, PUMA stores and select retailers on February 10th.