PUMA Mirage Mox

Herzogenaurach, germany, december 03, 2020

A NEW PERSPECTIVE: PUMA REIMAGINES THE CLASSIC MIRAGE SHOE

Sports company PUMA’s newest product franchise, the Mirage, is adding a new perspective to a classic from the Archive. The Mirage Mox is the latest addition to PUMA’s growing selection of Futro styles, a mashup of retro sneakers with futuristic inspiration. Mirage Mox takes design cues from the '90s running shoe and transforms them for today’s sneakerheads. 

PUMA Mirage Mox

The Mirage has been in the PUMA family for close to half a century, first introduced as a lightweight track and field shoe and then reissued as a jogging shoe in the 1990s with a die-cut eva midsole.

Today’s revamped design brings a new perspective to street style with its Futro look. The Mirage Mox is inspired by the world of electronic music and DJs with trippy colors, eye-catching layers of materials, and futuristic elements. The iconic overlay on the forefoot is a direct link back to the Mirage OG and pays homage to the shoe's history but is redesigned to have a less retro-running look. Details like the unique TPU piece in the heel and bright accents of color bring a fresh take to this classic silhouette. 

Remix your style when the Mirage Mox drops on December 4th. Lookout for more futuristic styles in 2021, when additional colorways and new designs will join the growing Mirage family with a unique partnership that will bring its DJ inspiration to life.

Mirage Mox will be available on PUMA.com, PUMA stores, and select retailers worldwide.

PUMA Mirage Mox
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Liz Smith
Manager PR Sportstyle
Alberto Turincio Smith
Global Senior PR Manager, Sportstyle and Training

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