herzogenaurach, germany, december 02, 2020
Superwomen of the circus: puma and charlotte olympia debut second collection
Sports company PUMA and British luxury shoes and accessories brand, Charlotte Olympia, have come together again for collection of footwear, apparel and accessories inspired by the superwomen of the circus.
The second collaboration from PUMA and Charlotte Olympia honors the strong, beautiful and
different representations of femininity of superwomen of the circus, with a spotlight on
acrobats. A hula hoop performance by ‘The Amazing Amazi’ showcases the collection for the
campaign video, unifying the pieces and inspiration as one. Charlotte Olympia’s signature
whimsy and playfulness lend themselves perfectly to the theme, creating a fun and
inspiring PUMA x Charlotte Olympia collection.
The pieces include a mix of streetwear and sporty, tight-fitted silhouettes with circus-inspired finishings. Beautiful details like
embroidery, ruffles, and unique cut lines add a feminine touch to the dark silhouettes in black
“With the second capsule collection, Charlotte Olympia and PUMA have shown again how to create super feminine and playful products,” said Heiko Desens PUMA’s Global Director of Design and Innovation. “Cool references to athletes from circus nostalgia give a refreshing ‘tongue-in-cheek’ feeling. I enjoy the way she creates a modern and young women’s style.”
The footwear features a mix of natural, soft materials with high shine meshes and metallics, brogue detailing, and ruffles on PUMA icons like the Pulsar, Cali Wedge, Mile Rider and Rise. The PUMA X Charlotte Olympia Rise comes in an all-black upper with playful details like satin ribbon laces, delicate ruffles on the lateral, leather overlays, and gold piping on the quarter.
Perhaps the most eye-catching piece in the collection, the PUMA x Charlotte Olympia
Jumpsuit, features a co-branded elastic waistband and twisted front construction. This
jumpsuit is made for any occasion with its v-neck, tight fit, and all-black construction.
Another standout piece in the collection, the PUMA x Charlotte Olympia Reversible Bomber
Jacket, is a glam-retro bomber jacket which has two options of being worn. One side is
burgundy with the PUMA Cat logo in a graphic all-over print, while the other side is all-black
with spider web quilting and “Charlotte Olympia” emblazoned across the back.
Another interchangeable piece in the collection, the PUMA x Charlotte Olympia Headband, is a knitted headband with gold threading. The piece can be worn two different ways: one side with turban knot detail to create a feminine retro look and the other with a woven label with the co-branded logo for a cleaner, sporty look. In a trend-relevant bucket silhouette, the PUMA x Charlotte Olympia Bucket Bag includes iconic Charlotte Olympia feline ‘Kitty’ embroidery and a quirky ear detail on the front pocket. The bag comes with a fully detachable and adjustable webbing shoulder strap and a short carry handle, also in webbing. A drawcord opening into the main compartment and zip pocket on the front makes for easy storage
London-based footwear and accessories designer Charlotte Olympia Dellal founded her eponymous brand in 2008. Her luxurious and whimsical designs are known for their meticulous attention to detail, arresting use of color and feminine silhouettes. Get ready to pounce and perform when the PUMA x Charlotte Olympia collection premiers on PUMA.com, in PUMA stores and selected retailers starting December 4th, 2020.