Boston, Massachusetts; April 22, 2020
Commemorate Earth Day with PUMA AND fIRST mILE
To commemorate Earth Day, global sports brand PUMA and First Mile have released new styles and colorways of their co-branded collection, made from recycled yarn manufactured from collected plastic bottles.
In order to raise awareness and drive change towards creating a more sustainable world, PUMA and First Mile launched its first collection in February to support the creation of sustainable jobs, reduce environmental waste and positively impact local communities within the First Mile network.
The second drop of the PUMA x FIRST MILE collection consists of performance shoes, apparel, and accessories. Featuring an exclusive camo pattern, earth tones and a dash of vibrant colors, this collection will not only allow you to perform your best but also look great while doing so.
“Earth day is an important reminder that we should be looking after our planet and constantly working on bringing our environmental impact in line with planetary boundaries,” said Stefan Seidel, Head of Sustainability for PUMA. “Our strategy is centered on continuously looking for more sustainable alternatives for our key materials and creating maximum positive impact, living up to our code of being Forever Better.”
“On this specific Earth Day, we are reminded more than ever how connected we are and how we depend on essential services to keep our communities safe,” mentioned Kelsey Halling, Head of Partnerships for First Mile. “This collection celebrates not just the environment, but those individuals doing the critical work of waste management.”
The second drop of the PUMA x FIRST MILE training collection will be available on Earth Day, April 22nd, on PUMA.com and retailers worldwide.
To learn more about PUMA’s commitment to sustainability, visit PUMA.com/FOREVERBETTER