FUTURE RIDER Ride On

herzogenaurach, germany, december 4th, 2019

future rider and style rider

PUMA’s legendary 80s running shoe, the FAST RIDER, is back to make a vibrant, playful splash on the streets. The iconic retro style – which once brought the fun of running to the streets– has been revamped to launch the FUTURE RIDER Ride On and STYLE RIDER Ride On as the next generation of playful, casual-cool streetstyle.

FUTURE RIDER Ride On

FUTURE RIDER Ride On

  • Lightweight deconstructed upper with minimal padding and lining for extra comfort
  • New material play with textile upper and overlays in suede
  • Newly developed RIDERFOAM midsole for high rebound
  • Bold, bulky midsole made out of IMEVA
  • Subtle corrugated, shock-absorbing outsole, inspired in the original 80’s “federbein” construction
  • Eye-catching TPU gel on heel in bright red
  • Vibrant color blocking in Dazzling Blue, High Rise and PUMA White
PUMA Style Rider

STYLE RIDER Ride On

  • Lightweight deconstructed upper with minimal padding and lining for extra comfort
  • New material play with textile upper and overlays in suede
  • Newly developed RIDERFOAM midsole for high rebound
  • Bold, bulky midsole made out of IMEVA
  • Subtle corrugated, shock-absorbing outsole, inspired in the original 80’s “federbein” construction
  • Eye-catching TPU gel on heel in bright red
  • Vibrant color blocking in Dazzling Blue, High Rise and PUMA White

The FUTURE RIDER and the STYLE RIDER drop globally at PUMA.com, PUMA stores and selected retailers on December 7.

 

Nina Versfeld
Senior Manager PR Sportstyle

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