herzogenaurach, germany - june 6, 2019
puma and thierry henry bring a contemporary look to the true classic puma king
Sports company PUMA pays homage to one of the most iconic football boots of all time by launching the all-new PUMA KING Platinum.
Celebrating the 1968 edition, the year in which the PUMA KING was first launched, PUMA teamed up with Thierry Henry, one of the most gifted players of his era, to re-engineer the classic for a new generation of kings.
The PUMA KING has been the football boot of choice for some of the greatest players in the history of the sport and Sunday League legends across the world. Today, PUMA re-masters the iconic silhouette with technical and performance input from Thierry Henry.
Sharing his experience on the product development, Henry said “I was able to share my experience as a player with the PUMA Football design team when developing the updated PUMA KING. The boot has more than 50 years of history and is renowned for its use of premium materials and style. We applied the same formula in updating this iconic shoe, focusing on craftsmanship and technical performance to meet the needs of the modern footballer.”
The PUMA KING Platinum updates the original KING design applying the latest in football performance technology. The Smooth, premium K-Leather boot upper remains and is enhanced with a 3D ‘touch’ texture for added control. Fit is improved with a snug fitting knitted tongue, and the ultra-modern slim silhouette combined with the super lightweight ‘RAPIDSPRINT’ outsole makes it the fastest, lightest KING ever to grace the pitch.
The new PUMA KING Platinum will be available from June 6th at PUMA Stores, on PUMA.com and leading football retailers worldwide.
For pictures and the Press Release download the Media Kit below.