JUNE 18, 2018


Legends of the Game Team-up for a Special Suede 50 Release Complete with Collectible Panini Stickers and Poster

For the Suede’s 50th anniversary, PUMA teams up with Panini, worldwide leader in sports collectibles, to celebrate the passion for sport and the spirit of collecting. This collaboration represents the intersection of sport and street culture, bringing together sticker and sneaker collectors alike, to play a game of “Got, Got, Need, Got.”


Founded in Italy in 1961, Panini is renowned for its collectible stickers and albums. Much like sneaker collectors are hungry for the rarest drops to cop, Panini sticker collectors consider their hobby a serious sport. From international sports tournaments commemorative stickers to iconic cartoon character versions, Panini stickers have been keeping their fans stuck to the game for more than 50 years.

The PUMA x Panini Suede is a collector’s delight with so much attention to detail. Its features are reminiscent of the classic collectible stickers. The Grey-Black suede upper is embossed with Panini Authentic branding all-over print and a collector’s mantra printed on the bottom of the classic thick soles: GOT, GOT on one shoe and NEED, GOT on the other. The left tongue is emblazoned with the Suede 50 badge while the right rocks the Authentic Panini x PUMA logo. Both tongue labels are removable to switch the style up or as collector’s do, trade.

Get the PUMA x Panini Suede at PUMA stores, and leading sneaker retailers on July 7th.

Follow @PUMASportstyle for all Suede 50 updates and check #ForAllTime to keep up with the conversation.

Nina Versfeld
Senior Manager PR Sportstyle

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