- Administration of industrial property rights, in particular trademarks in accordance with internal country distribution
- Monitoring, administration and defense of the PUMA trademark portfolio
- Implementation of oppositions and cancellation actions against third-party trademark and design rights
- Independent cooperation with external IP attorneys as well as with trademark and patent offices
- Independent communication and cooperation with internal stakeholders regarding case related tasks
- Data maintenance in relevant databases
- Product name searches - global review of third-party rights in relevant databases.