We are looking for an experienced trade marketer to plan and execute our trade marketing for the PUMA Performance (Sports) category in the Benelux area. The Performance (Sports) business unit within PUMA is responsible for bringing to market all Performance/Sports oriented products and campaigns. You will need to:
Implement Area Trade Marketing strategy within the country as per defined Brand and commercial objectives.
Obsess sell-through and react to challenges and opportunities to deliver sell-through requirements;
Deliver trade account marketing activations to drive brand heat, and awareness at retail level and drive sell through
Deliver window, in-store and digital marketing executions in-line with the key and field trade account marketing plans developed in conjunction with the sales team.
Provide Area Trade Marketing channel with seasonal Country input as per set GTM process.
Attend all seasonal sell-ins and develop quarterly Go-To-Market Marketing plans integrated with Sales managers
Maintain good relations with key stakeholders both internally and externally: Key and Field Account Manager teams, Central Europe Marketing team, etc
Produce wrap-up reports upon the completion of each campaign, including a summary and future recommendations
Manage the Trade Marketing Performance budgets for Benelux
Sell through increase of PUMA (Performance) collections within the BLX market.
Excellent execution of 360 trade marketing plans for trade in Benelux Market
Increase in consumer and staff awareness and engagement with the PUMA brand within the BLX trade market.