Diversity at PUMA



Herzogenaurach, Germany

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

Your Mission

Define Visual Merchandising Guidelines targeted at maximizing sales through impactful product setups, ensuring their commerciality and that they are aligned with the promotional as well as product strategy. Ensure consistency from a presentation point of view, developing and leading the area visual merchandising field team across Europe, setting excellent visual  standards and providing direction and support to buying and merchandising, store design and the area visual teams to meet the product zoning and categorization standards. Identify new VM principles and VM Tools to enhance visual excellence, and rolling them out into the stores, bringing newness to the PUMA Outlet landscape. Bring VM newness and continuously improve and represent brand equity in the PUMA Outlets.

  • Manage and guide the outlet field visual merchandising team to ensure commerciality and brand equity is met, focusing on the money-driving collections in close alignment with the outlet buying strategy and promotional marketing direction.
  • Define and monitor store visit frequency of field team to stores, based on priorities and business needs.
  • Define and rollout VM guidelines, train the team and continuously challenge the standards to improve the status quo.
  • Identify new visual merchandising tools to enhance the customer experience, working closely with marketing in the roll-out process to translate the idea instore.
  • Training the area visual merchandisers to achieve PUMA visual standards and ensure they understand the zoning and product categorization standards.
  • Provide option and density counts per store to the planning team and ensure the implementation and maintenance of zoning and product presentations throughout the regional market.

This is a position that has a high density of business travel and we expect around 70% of travelling including meetings and events. This means also that primary location doesn't need to be in Germany, but located within Europe.

Your Talent

  • Bachelor’s degree in graphic design, visual communications, spatial design, interior design, retail management, or a related field.
  • Min 8 year of experience in Visual Merchandising, ideally in the Fashion / Sport industry
  • Experienced in Outlet Merchandising, Volume Presentations and Setups
  • Experienced team leader, able to lead a team across multiple geographical areas
  • Successful track record to defining and rolling out Visual Merchandising guidelines, Visual Merchandising trainings and state of the art VM setups
  • Strong portfolio of relevant VM projects, high affinity to design trends
  • Strong numeric skills and ability to read merchandising and sales reports
  • Strong communication and interpersonal skills

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA supports over 16,100 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA Wellbeing at Herzo


  • Company sports
  • Free gym
  • Health weeks
  • Massage/Physiotherapy
  • Soccer Field & Basketball Court


  • Buddy Program
  • Coffee bar
  • Community engagement
  • Company parties
  • Canteen


  • Family Services
  • Flextime
  • Kids camp
  • Mobile working
  • Parent child office


  • Bike leasing
  • Employee discount
  • Private pension planning
  • Public transportation
  • Simple saving plans


The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg.  Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward.  And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

Go big, go Herzo
Basketball court at the PUMA headquarters