Teamhead Sports Marketing

Istanbul, Türkiye

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your Talent

  • Minimum of 5 years' experience in relationship management in sports organization and professional athletes is desired. 

  • Proven ability to manage multiple projects and sports disciplines effectively with proven track record of end results.  

  • Ability to work collaboratively with multiple internal and external stakeholders at all levels of seniority.  

  • Strong verbal and written communication skills, very fluent level of English is a must and additional foreign language is preferrable.  

  • Extensive network of the sports category and marketplace. 

  • Passionate about sport and sport culture. 

  • Strong reporting skills and understanding of RoI calculations and methodologies.  

Your Mission

  • Develop strategic plans to ensure the continued successful growth and profitability of Puma Turkiye 

  • Conduct market research throughout the year, analyses organization’s positioning in the market and recommend next steps from sports marketing perspective.  

  • Identify, liaise, evaluate, and negotiate new acquisitions, licensing deals and strategic business partnerships that are in line with Puma’s mid-long-term goals. 

  • Lead a planning process in which all milestones and dates are clearly understood from sports marketing perspective.  

  • Evaluate different parameters that may indicate the need for redirection of target assets. 

  • Inform the overall shape of sports marketing portfolio, aligned to the vision and strategy of the brand and business.  

  • Leverage sports marketing assets, athletes, and partnerships to drive growth, while maximizing and modernizing contractual marketing rights appropriate 

  • Good level of understanding of internal and external business challenges and regulatory issues. 

  • Monitor sports marketing contracts and draft contracts accurately for sports marketing department. 

  • Manage sports marketing budget effectively within the department budget to develop cost-effective marketing plans for each category/key initiative. 

  • Responsible from event management from sports marketing perspective throughout the year 

  • Lead potential collaborations with celebrities for relevant campaigns throughout the year. 

  • Be senior point of contact for assets and athletes to deal with their requirements and Puma related needs successfully.  

  • Up to 50% travel and proactive attendance to asset matches and competitions required.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA supports over 16,100 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

Want to join our team?

PUMA Turkey


Join PUMA Turkey in Istanbul, where Europe and Asia meet. Feel our energy and get moving with us.

PUMA Marketing

Shape PUMA Marketing

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!