Top Employer 2023



Herzogenaurach, Germany

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

Your Mission

In this role you are responsible for playing a key part in accelerating the EU eCom Direct-to-Consumer business through SEO.

  • Lead the organic strategy and roadmap, ensuring PUMA products rank high in search engines, growing organic traffic, and increasing overall revenue
  • Identify, inform and collaborate with the content team on keyword trends & opportunities to drive non-brand organic search growth
  • Manage the content blog in top markets
  • Lead, coordinate and report on link building activities
  • Research technical roadblocks and share fixes with the dev / experience team via Jira tickets
  • Hands on technical support to prioritize tasks on the backlog, presenting the impact and effort of technical SEO implementations
  • Collaborate internally across multiple teams to provide expertise, share knowledge and keep PUMA current with SEO best practices
  • Monitor local competitors in terms of SEO initiatives and organic visibility
  • Collaborate with the SEA team to drive synergy and efficiency between SEO and SEA
  • Build and maintain strong relationships with all partners (internal and external)

Your Talent

  • Bachelor or Masters education in relevant field
  • 5+ years of experience in a dedicated SEO role with proven track record of success
  • Expertise in the technical side of SEO including optimisation and implementation of robots.txt files, XML sitemaps, canonical tags, hreflang tags, etc.
  • Solid understanding of search engine success factors, algorithms, SEO best practices, and industry trends
  • Advanced proficiency in SEO tools (such as, Google Search Console, Keyword Planner, Conductor, SEMrush or similar tools).
  • Solid experience helping lead content strategy around keywords and trend opportunity
  • Demonstrable knowledge of link building/tactics with previous hands-on experience
  • Strong commercial drive and analytical skills. Experience in Google Analytics and Google Data Studio is a big plus
  • Excellent communication skills in English
  • Highly collaborative and have the ability to work within a cross-functional (international) organization 

Location will be Herzogenaurach, Germany OR Barcelona, Spain

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA supports over 16,100 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA Wellbeing at Herzo


  • Free gym
  • Company Sports
  • Company Doctor
  • Health Weeks


  • Buddy Program
  • Community engagement
  • Company parties
  • Canteen


  • Cooperation with childcare facilities
  • Flextime
  • Mobile working
  • Parent child office


  • Employee discount
  • Private pension planning
  • Public transportation
  • Simple saving plans


The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg.  Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward.  And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

Go big, go Herzo
Basketball court at the PUMA headquarters

Shape PUMA Marketing

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!

Treffe unser Team