Your Mission
In this role you are responsible for playing a key part in accelerating the EU eCom Direct-to-Consumer business through SEO.
- Lead the organic strategy and roadmap, ensuring PUMA products rank high in search engines, growing organic traffic, and increasing overall revenue
- Identify, inform and collaborate with the content team on keyword trends & opportunities to drive non-brand organic search growth
- Manage the content blog in top markets
- Lead, coordinate and report on link building activities
- Research technical roadblocks and share fixes with the dev / experience team via Jira tickets
- Hands on technical support to prioritize tasks on the backlog, presenting the impact and effort of technical SEO implementations
- Collaborate internally across multiple teams to provide expertise, share knowledge and keep PUMA current with SEO best practices
- Monitor local competitors in terms of SEO initiatives and organic visibility
- Collaborate with the SEA team to drive synergy and efficiency between SEO and SEA
- Build and maintain strong relationships with all partners (internal and external)
