- Prepare market and competitor studies on an international level as well as analyze forecasts and sales analyses
- Develop collection and marketing strategies for assigned product lines
- Cooperate with Merchandising, Design and Development (PUMA Group Sourcing) to ensure that the final collection is reflecting market needs
- Work closely with Business Unit, footwear, apparel and accessories teams to ensure concept and product coordination across all product segments
- Drive the product creation process based on the Go-to-Market calendar
- Present the product lines to international partners and key accounts
- Regular market and fairs visits.