Prepare market- and competitor studies on an international level as well as analyzing forecasts and sales analyses
Develop collection- and marketing strategies for the assigned product lines
Drive the product creation process based on the Go-to-Market (GTM) calendar, in close collaboration with Design, Development (PUMA Group Sourcing) and Merchandising, to ensure seasonal targets and market needs are met.
Work closely with Business Unit, footwear, apparel and accessories teams to ensure concept and product coordination across all product segments
Become a product expert and knowledge leader by the company in order to lead and present their category internally and externally
Integration of range planning parameters (Category/Segments/Styles/Price Points/DC/Customers/ product flow/ color merchandising) in decision making
Constantly challenging the product costing and how costing affects the product quality, margin & net sales from design to phase to production release
Collaborate in planning the whole sell-in support (catalogue etc.)
Fulfill daily tasks, seasonal timelines, set priorities effectively and require minimal supervision or direction
Regularly market, fairs and supplier visits.