Job Postings PUMA Family

MARKETING

SENIOR PERFORMANCE MARKETING MANAGER - ECOMMERCE EUROPE

Herzogenaurach, Germany

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

Your Mission

  • Create and execute a strong performance marketing strategy and plan to drive qualified traffic to PUMA.com via Search Engine Advertising (SEA), Display, Shopping, Paid Social and Retargeting channels
  • Lead and manage the collaboration with our performance marketing agency to ensure they meet the agreed business goals and objectives
  • Lead and manage the relationship with key partners, such as, Google, Microsoft, and Meta (Facebook)
  • Manage the media budget and provide input for forecasting of business KPIs, such as, traffic, revenue and ROAS
  • Track, analyze, and report on the campaign performance across channels, on a weekly basis
  • Test and learn from new ad-formats, campaign types, and advertising platforms
  • Collaborate with the other marketing channel leads within the team to drive the over-all performance marketing team objectives
  • Manage and develop the Junior Performance marketing manager/s
  • Partner with key stakeholders (such as, Global/Local Brand Marketing and Content teams) to build a complete user journey to drive converting traffic to PUMA.com via integrated marketing campaigns.
  • Manage the lower and mid-funnel acquisition channels to engage, acquire and retarget the users from these integrated marketing campaigns
  • Share the latest industry trends and new technologies with the team and create actionable insights from themCollaborate with Trade, Site Merchandising, Analytics and Content teams to understand business priorities and challenges, and provide opportunities for growth

Your Talent

  • Bachelor´s degree in Business, Marketing or a related field
  • 5+ years of experience in managing Google Ads, Microsoft Ads (Bing), Facebook Ads, and Google Shopping campaign
  • Experience with catalogues/feed based marketing and Creative Automation solutions is a very strong plus
  • Extremely KPI focused, result-oriented, and growth-driven mindset
  • A passion for numbers, understanding of key metrics, and an ability to deliver performance dashboards and reports showcasing campaign progress and ROI.
  • Solid knowledge of website analytics & digital marketing tools (e.g., Google Analytics, Google AdWords, SA360, DV360)
  • Ability to manage and lead a team
  • Budget ownership and planning
  • Skilled in attribution modelling and programmatic buying is plus
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Strong analytical skills, stakeholder management, and PPC and Paid social technical know-how
  • Experience in managing vendors and agencies
  • Ability to manage multiple projects at once in a fast-paced and dynamic environment
  • Proven working experience in eCommerce, preferably retailer or agency
  • Fluent English skills, both written and verbal (a second language is a plus)
  • A test and learn mind-set is highly valued

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA supports over 16,100 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA Wellbeing at Herzo

Athlete

  • Company sports
  • Free gym
  • Health weeks
  • Massage/Physiotherapy
  • Soccer Field & Basketball Court

Social

  • Buddy Program
  • Coffee bar
  • Community engagement
  • Company parties
  • Canteen

Flex

  • Family Services
  • Flextime
  • Kids camp
  • Mobile working
  • Parent child office

Finance

  • Bike leasing
  • Employee discount
  • Private pension planning
  • Public transportation
  • Simple saving plans

Herzogen­aurach

The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg.  Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward.  And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

Go big, go Herzo
Basketball court at the PUMA headquarters
Copyright-PUMA

Shape PUMA Marketing

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!

Treffe unser Team